Manager, Product Performance

Ford Motor Company

. Monitor the portfolio of paid subscribers and understand subscriber, conversion, retention, and revenue targets across Integrated Services Retail product lines .

Posted 9/22/2026full-timeDearborn • Michigan • United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth strategy, subscription management, and data analysis to drive conversion and retention initiatives. Proficient in collaborating with cross-functional teams to implement measurable growth actions and optimize product performance.

Highest-signal resume keywords

Growth Strategy DevelopmentSubscription ManagementData Analysis and Metrics InterpretationCross-Functional CollaborationExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth InitiativesLifecycle ManagementCommercial StrategyProduct MarketingQuantitative Impact AnalysisChurn Data AnalysisExperimentation DesignIncrementality MeasurementSQL Proficiency

Soft Skills

Analytical FluencyEffective CommunicationAdaptability in Fast-Paced Environments

Tools & Technologies

BI PlatformsAnalytics Platforms

Certifications & Qualifications

Bachelor's Degree in BusinessMaster's Degree in Business Administration

Industry Keywords

Subscription BusinessRecurring RevenueConsumer Digital BusinessTrial ConversionChurn ManagementWin-Back ProgramsLoyalty ProgramsAutomotive Industry

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Monitor the portfolio of paid subscribers and understand subscriber, conversion, retention, and revenue targets across Integrated Services Retail product lines
Convert risks and opportunities into targeted, executable growth initiatives with owners, launch dates, and measurable success criteria
Build and maintain a pipeline of scoped and sized growth opportunities across conversion, retention, and win-back
Partner with the D2C team to drive trial-to-paid conversion across trial and single-unlock funnels
Drive retention and win-back by diagnosing churn drivers and deploying targeted interventions through Marketing, Promotions, and Product
Partner with Digital Product to analyze funnel, feature-level, and engagement metrics and provide evidence-based input to the product roadmap and in-vehicle/in-app experience
Manage the growth test-and-learn agenda, sequence experiments, measure lift, and codify scalable practices
Supply growth actions and quantified upside into the Risk & Opportunity process, business plan, and weekly business performance review

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Economics, Finance, or a related field
5+ years of experience in growth, subscription or lifecycle management, commercial/go-to-market strategy, product marketing, or business operations
Experience sizing and prioritizing growth opportunities and translating them into initiatives with quantified expected impact
Proven ability to deliver results through cross-functional partners without direct authority, working effectively with Sales, Marketing, Product, and Finance
Strong analytical fluency, including interrogating funnel, cohort, and churn data and connecting operational levers to financial outcomes
Strong executive communication skills and comfort operating in a fast-paced, startup environment
Must be legally authorized to work in the United States
Master's degree in Business Administration or a related field (preferred)
Experience in subscription, recurring-revenue, or consumer digital businesses, including trial conversion, churn, and win-back programs (preferred)
Experience with loyalty, rewards, or app engagement programs as growth levers (preferred)
Experience with partner-sourced or channel-driven customer acquisition (preferred)
Familiarity with experimentation design and incrementality measurement (preferred)
Experience in automotive/OEM or dealer-network environments (preferred)
Proficiency with BI and analytics platforms; SQL a plus (preferred)
Understanding of global markets and international business operations (preferred)
Visa sponsorship is not available

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up childcare
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time