Manager, Shop & Buy Website

Ford Motor Company

. Lead integrated digital marketing strategies and campaigns across Ford’s Tier 1 consumer web experiences .

Posted 10/13/2026full-timeDearborn • Michigan • United StatesSeniorLead💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated digital marketing strategies and campaigns, with a strong focus on cross-functional collaboration and data-driven decision-making. Proficient in utilizing advanced advertising technologies and AI tools to enhance content development and optimize consumer engagement.

Highest-signal resume keywords

Digital Marketing LeadershipAdvertising Technology ExpertiseContent Supply Chain ManagementCross-Functional Team MobilizationData Interpretation and Strategic Recommendations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSearch Engine Optimization (SEO)AI OptimizationContent StrategyCampaign PlanningProject LeadershipData AnalysisConsumer EngagementWeb TechnologiesIntegrated Marketing

Soft Skills

StorytellingCollaborationCommunicationLeadershipProcess Improvement

Tools & Technologies

Adobe Marketing CloudSalesforceGenerative AI ToolsAnalytics PlatformsDigital Asset Management

Industry Keywords

Automotive MarketingBrand MarketingConsumer InsightsDigital CampaignsMarket Analysis

Tech Stack

Tools & technologies

AEMCloud

About the role

Key responsibilities & impact

Lead integrated digital marketing strategies and campaigns across Ford’s Tier 1 consumer web experiences
Serve as senior cross-functional lead across Product, Brand Marketing, Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, Analytics & Data, User Experience, and agency partners
Own campaign planning and go-to-market execution for launches, product enhancements, promotions, incentives, and targeted audience initiatives
Coordinate high-visibility programs across owned and paid media
Direct agency creative teams in developing digital assets that drive consideration, engagement, and conversion
Lead content strategy specialists managing vehicle and feature content based on consumer and shopping-journey insights
Partner with Analytics and Data teams on test-and-learn plans, optimization, and personalization recommendations
Translate program, offer, and audience data into consumer-friendly messaging and establish clear briefs for agency execution
Apply agentic and generative AI tools to enhance content development and workflow efficiency
Monitor competitors, consumer behaviors, and industry best practices
Provide actionable digital marketing recommendations to Ford leadership and partner teams
Own day-to-day core website operations, including tone, messaging, governance, and delivery
Drive process improvements across internal teams and external partners

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, or a related field required
Minimum of 10 years of professional experience in automotive, brand marketing, digital marketing, or a related field
At least 10 years of progressively responsible digital experience, including leadership of complex, cross-functional initiatives
Strong knowledge of advertising technology, search engine optimization (SEO), AI optimization and generative engine optimization (AIO/GEO)
Experience with web technologies and platforms, including Adobe Marketing Cloud (AEM, AAM, Analytics, and Target) and Salesforce
Experience advancing an integrated Content Supply Chain through agentic and generative AI, rendering, visualization, 2D drawing, image-editing, and manufacturing tools
Demonstrated leadership in setting direction, mobilizing cross-functional teams, and enabling execution and measurement of large-scale consumer engagement and marketing initiatives
Strong program and project leadership skills, including establishing priorities, governance, and ways of working
Proven ability to interpret complex business, customer, and performance data and translate findings into strategic recommendations
Exceptional storytelling skills, including synthesizing data and business context into compelling narratives and executive-ready presentations
Must be legally authorized to work in the United States
Visa sponsorship is not available

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time