Marketing and Brand Manager

Ford Motor Company

. Establish the marketing function for Ford Energy from the ground up .

Posted 10/3/2026full-timeDearborn • Michigan • United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing within the energy sector, with a strong focus on translating technical specifications into effective marketing strategies and collateral. Proven ability to manage campaigns, analyze performance metrics, and drive customer engagement through various channels.

Highest-signal resume keywords

B2B Marketing ExperienceTechnical Product PositioningCampaign ManagementCRM Platforms (Salesforce)Managerial Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyDigital Demand GenerationContent CreationPerformance ReportingTechnical WritingProcess AutomationMetrics SettingSales Tools DevelopmentOutreach PlanningTrade Show Execution

Soft Skills

CollaborationCommunicationLeadershipProblem SolvingCreativity

Tools & Technologies

CRM PlatformsSocial MediaWeb Content ManagementEmail MarketingPaid Advertising

Industry Keywords

Energy SectorBESSRenewablesEV ChargingGrid-Adjacent ProductsIndustrial MarketingInfrastructure MarketingTechnical HardwareTechnical Software

About the role

Key responsibilities & impact

Establish the marketing function for Ford Energy from the ground up
Work with engineering and product teams to translate technical specifications into value propositions, marketing collateral, and sales tools
Plan and run targeted outreach, direct marketing, and digital demand-generation campaigns
Collaborate with the Ford Energy sales team to strengthen pipeline
Select and execute trade shows and industry association activities
Own direct-to-customer channels including web content, social media, newsletters, paid ads, and in-person experiences
Integrate marketing channels with the communications strategy
Set baseline and target metrics for awareness, engagement, and conversion
Report on marketing performance and discontinue ineffective activities
Work 4 days per week in Dearborn, Michigan

Requirements

What you’ll need

Bachelor’s degree in marketing, business, engineering, or a related field, or equivalent experience
5 to 7 years of B2B marketing experience in energy, industrial, infrastructure, or technical hardware/software products
2 to 3 years of managerial experience
Experience turning technical products into positioning, collateral, and sales tools
Experience shipping campaigns and programs end to end with small teams and small budgets
Strong writing skills for complex technical and regulatory concepts
BESS, renewables, EV charging, or grid-adjacent experience is advantageous
Ability to automate processes using AI
Experience with CRM platforms such as Salesforce
Must be legally authorized to work in the United States
Visa sponsorship is not available

Benefits

Comp & perks

Performance-based bonuses
Ford vehicle discounts
Immediate medical, dental, vision, and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time
Opportunity to shape Ford Energy’s energy strategy