Off-Road Racing Marketing Manager

Ford Motor Company

. Develop and implement marketing strategy for assigned off-road/dirt racing series, including King of Hammers, Rebelle Rally, Score/Baja, Tony Stewart Racing, Eldora, World Rally Cross and Ultra4 .

Posted 9/25/2026full-timeAllen Park • Michigan • United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

About the role

Key responsibilities & impact

Develop and implement marketing strategy for assigned off-road/dirt racing series, including King of Hammers, Rebelle Rally, Score/Baja, Tony Stewart Racing, Eldora, World Rally Cross and Ultra4
Oversee official partnerships and liaise with team stakeholders and Ford leadership
Interface between Ford and sanctioning bodies/leagues to manage commercial partnerships
Collaborate cross-functionally with Engineering, Communications, Global Markets, Licensing, Dealer Relations, Design, Retail Marketing and Product Marketing
Assess business-to-business opportunities arising through official motorsports partnerships
Ensure consistent program messaging across earned and shared media
Set program goals and monitor performance metrics
Manage and support trackside efforts involving leadership, dealers and employees
Oversee agency work supporting motorsports programs
Represent Ford at trackside and non-track motorsports events
Prepare program initiative presentations for executive leadership, including the CEO
Showcase the capability, durability and innovation of customer-purchasable Ford vehicles through off-road racing

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or related field or equivalent combination of relevant education and experience
5-10 years’ work experience in marketing
Proven experience in motorsports marketing
Strong understanding of the motorsports industry and team/driver management
Thorough understanding of branding principles and marketing tactics
Strong presentation skills
Heavy domestic and international travel required
Comfortable working outdoors for extended periods
Weekend and/or evening hours expected
5+ years of motorsports work experience, including athlete management (preferred)
Demonstrated experience within the off-roading space (preferred)
Ability to coordinate projects across multiple teams and race series
Excellent communication skills
Strong program management skills and ability to manage multiple projects simultaneously
Experience delivering results on-time and within budget
Must be legally authorized to work in the United States
Visa sponsorship is not available

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time