On-Road Product Marketing Manager

Ford Motor Company

. Provide marketing input and support to the cycle planning process, including product concepting and content development for future Mustang programs .

Posted 9/22/2026full-timeAllen Park • Michigan • United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and brand strategy within the automotive industry, with a strong focus on cycle planning, competitive analysis, and integrated marketing campaign execution. Proven ability to collaborate cross-functionally and effectively communicate with senior leadership.

Highest-signal resume keywords

Product Marketing ExperienceBrand Marketing ExpertiseCycle Planning ContributionIntegrated Marketing Campaign LeadershipCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Cycle PlanningProduct PositioningGo-To-Market StrategyCompetitive AnalysisMarketing Campaign DevelopmentPricing StrategyMarket Equation AnalysisProject Management

Soft Skills

Excellent Communication SkillsPresentation SkillsSelf-StarterFlexible Approach

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Automotive IndustryPerformance VehiclesFord RacingBranding Principles

About the role

Key responsibilities & impact

Provide marketing input and support to the cycle planning process, including product concepting and content development for future Mustang programs
Support pricing and volume strategy, competitive set analysis, and target customer selection to inform product and market positioning
Contribute to the market equation, nomenclature, and branding decisions that define how Mustang shows up in the marketplace
Lead the development and execution of marketing campaigns that elevate the Mustang brand across all channels
Partner closely with Communications and the Mustang Brand Manager to ensure consistent, compelling storytelling from product concept through launch and clearly express the Ford Racing narrative
Work closely with the Ford Blue Product Marketing Team, Mustang Brand Manager, Ford Blue Communications, and cross-functional product teams

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field
5-10 years of experience in product marketing, brand marketing, or a related field within the automotive or performance vehicle industry
Demonstrated experience contributing to cycle planning, product positioning, or go-to-market strategy
Strong understanding of branding principles, competitive analysis, and marketing campaign development
Excellent presentation, written, and verbal communication skills, with experience presenting to senior leadership
Proven ability to work cross-functionally with product, communications, and brand teams
Excellent project management experience
Passion for Mustang, performance vehicles, and the Ford Racing brand
Experience with pricing/volume strategy or market equation analysis in an automotive context
Track record of leading integrated marketing campaigns from concept through execution
Highly motivated self-starter with a flexible approach to working across fast-moving product timelines
Experience managing agency partners in support of campaign development
Must be legally authorized to work in the United States
Visa sponsorship is not available for this position

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time