Ownership Experience Strategy Manager

Ford Motor Company

. Lead the development of customer-centered ownership experiences for critical Ford Racing products .

Posted 10/3/2026full-timeAllen Park • Michigan • United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing customer-centered ownership experiences and aligning strategies with customer needs and business priorities. Proficient in using human-centered design principles to create and refine impactful marketing strategies and experiences.

Highest-signal resume keywords

Human Centered DesignStrategy DevelopmentProject ManagementCross-Functional CollaborationCustomer Insights Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingCompetitive AnalysisMarketing Campaign DevelopmentExperience DesignData AnalysisSuccess Measures DevelopmentImplementation StrategyCustomer Experience TestingStakeholder EngagementPerformance Tracking

Soft Skills

Excellent Communication SkillsPresentation SkillsProblem-Solving SkillsInfluencing SkillsAdaptability

Certifications & Qualifications

Bachelor's Degree in Business AdministrationBachelor's Degree in Marketing

Industry Keywords

Automotive IndustryMotorsports IndustryGo-To-Market StrategyCustomer ExperienceField Operations

About the role

Key responsibilities & impact

Lead the development of customer-centered ownership experiences for critical Ford Racing products
Align owner experience strategy with customer needs and Ford Racing priorities
Design, research, and test new experiences with owners and prospective customers
Refine and validate experiences across the ownership journey
Support strategic development of critical Ford Racing go-to-market projects
Strengthen connections between Ford Racing go-to-market pillars
Support development of new driving experiences within the Ford Experiences ecosystem
Collaborate across Ford Racing and the broader Ford organization to align strategy and execution
Build stakeholder support and enable effective implementation
Use customer insights and data to define success measures and assess customer, financial, and operational impact
Present ideas and influence senior leaders and key stakeholders
Advance strategies from early concept through implementation

Requirements

What you’ll need

Bachelor's Degree in Business Administration, Marketing, or a related field
5-10 years of relevant experience in strategy, brand marketing, or a similar role
Strong understanding of human centered design, competitive analysis, and marketing campaign development
Excellent presentation, written, and verbal communication skills, with experience presenting to senior leadership
Proven ability to work cross-functionally with product, communications, and brand teams
Excellent project management experience
Experience developing and advancing strategies through multiple phases, using human-centered design principles from early concept through implementation
Ability to design, research, test, and refine customer experiences using customer insights and data
Ability to lead through influence and collaborate across teams and the broader enterprise
Skill in simplifying complex issues, developing a compelling point of view, and using a data-informed case to drive action
Experience developing measures of success to track customer, financial, and operational performance
Strong communication skills, including the ability to present ideas clearly and effectively to senior leaders and key stakeholders
Ability to communicate and collaborate across brands, regions, and organizational levels
Must be legally authorized to work in the United States
Recent Marketing, Sales Field, and/or Field Operations experience is highly encouraged
Experience in the automotive or motorsports industry is advantageous
Strong problem-solving skills and ability to handle complex tasks
Ability to work in a fast-paced environment with evolving products
Ability to adapt to requested schedules as needed
Passion for delivering high-quality customer experiences

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off
Option to purchase additional vacation time