Platform Product Manager

Ford Motor Company

. Own the internal go-to-market strategy for the full Enterprise Data Platform product suite, including positioning, messaging, and value narratives for distinct personas .

Posted 9/29/2026full-timeChennai • IndiaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and management, with a strong focus on driving adoption of data and analytics products through effective storytelling, stakeholder engagement, and data-driven decision-making. Proficient in developing sales enablement assets and executing multi-channel marketing strategies within enterprise environments.

Highest-signal resume keywords

Product MarketingStakeholder EngagementData-Driven Decision-MakingSales EnablementGoogle Cloud Platform

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementData AnalyticsAdoption Funnel TrackingContent DevelopmentTechnical Consulting

Soft Skills

StorytellingRelationship BuildingCommunication

Tools & Technologies

Google Cloud PlatformCRMMarketing Analytics ToolsProduct Analytics Platforms

Industry Keywords

Enterprise Data PlatformSaaSData GovernanceCloud ServicesInternal Marketing

Tech Stack

Tools & technologies

BigQueryCloudGoogle Cloud Platform

About the role

Key responsibilities & impact

Own the internal go-to-market strategy for the full Enterprise Data Platform product suite, including positioning, messaging, and value narratives for distinct personas
Act as a pre-sales/solutions consultant by conducting discovery conversations, mapping platform capabilities to business problems, and building pitches, demos, and proposals
Partner with product managers and engineering leads to translate roadmap features into business-relevant stories and enablement content
Build and execute multi-channel internal marketing through town halls, newsletters, Slack/Teams communities, demo days, office hours, and internal case studies
Develop and maintain sales enablement assets including one-pagers, decks, ROI/value calculators, demo scripts, FAQs, and success stories
Define, track, and report adoption funnel metrics covering awareness, trial, onboarding, active usage, and expansion
Identify and prioritize target domains and teams for onboarding using an impact-driven framework
Gather and synthesize voice-of-customer feedback for the product roadmap and governance/metadata quality priorities
Communicate adoption progress, pipeline, and impact metrics to senior leadership
Collaborate with governance, data quality, and platform teams to align marketing promises with trust, security, and reliability standards

Requirements

What you’ll need

8+ years of experience spanning product marketing, product management, and/or pre-sales/solutions consulting, ideally within data, analytics, cloud, or enterprise platform domains
Demonstrated success driving internal or external adoption of technical/data products through targeted marketing, enablement, and consultative selling
Strong product management fundamentals, including understanding platform architecture and translating capabilities into business value
Experience running discovery/needs-assessment conversations with technical and business stakeholders and converting them into tailored pitches or proof-of-concepts
Excellent storytelling and content development skills for decks, demos, one-pagers, videos, and case studies
Strong stakeholder engagement and relationship-building skills across a large, matrixed enterprise
Experience defining and tracking adoption/usage funnels and KPIs using a data-driven approach
Excellent written and verbal communication skills; comfortable presenting to senior leadership and facilitating large internal events/webinars
Master's degree in a relevant technical or business field is preferred, not required
Prior experience in pre-sales, solutions engineering, or sales enablement within a data/cloud/SaaS environment
Familiarity with Google Cloud Platform services including Cloud Run, Pub/Sub, Cloud Storage, and BigQuery
Understanding of data-centric architectures, ingestion, transformation, storage, consumption, data quality, and governance
Experience building internal communities of practice or champion/ambassador programs
Familiarity with marketing/adoption analytics tools, product analytics platforms, CRM, and campaign tracking
External resume required; applications without one will be disqualified