Product Manager, CRM Lifecycle Communications – Automation

Ford Motor Company

. Own day-to-day delivery and continuous improvement of subscription transactional communications, vehicle order status communications, and eCommerce-triggered journeys .

Posted 10/8/2026full-timeDearborn • Michigan • United StatesMid-LevelSenior💰 $99,600 - $192,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud, including Journey Builder and Automation Studio, to manage and optimize customer journey communications. Proficient in translating business needs into actionable user stories and acceptance criteria while coordinating cross-functional teams to ensure successful delivery and quality control.

Highest-signal resume keywords

Salesforce Marketing Cloud ProficiencyProduct Management ExperienceUser Acceptance Testing CoordinationA/B Testing and ExperimentationData Integration Understanding

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Applicant Tracking System Keywords

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Hard Skills

User Story DefinitionAcceptance Criteria DevelopmentBacklog ManagementSQLAMPscriptAPIsEmail MarketingIn-App MessagingSMS MarketingQuality Control Practices

Soft Skills

Strong Communication SkillsIndependent PrioritizationRisk EscalationIssue Resolution

Tools & Technologies

Salesforce Marketing CloudJourney BuilderAutomation StudioBusiness Intelligence ToolsAI Tools

Certifications & Qualifications

Salesforce Marketing Cloud Certifications

Industry Keywords

Lifecycle CommunicationsTransactional CommunicationsECommerce-Triggered JourneysCustomer ExperienceOperational Reliability

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own day-to-day delivery and continuous improvement of subscription transactional communications, vehicle order status communications, and eCommerce-triggered journeys
Own and prioritize the product backlog across requirements, enhancements, defects, and operational improvements
Translate business needs into user stories, acceptance criteria, and measurable outcomes
Coordinate delivery across business stakeholders, marketing operations, data teams, and engineering
Communicate delivery progress, dependencies, risks, and decisions
Define and maintain communication eligibility, triggering, timing, exclusions, and journey entry and exit rules
Coordinate updates for bundled offerings, subscription changes, vehicle-build milestones, order updates, and customer eCommerce actions
Prevent duplicate, conflicting, outdated, or incorrectly timed messages and maintain documentation of business logic and data dependencies
Apply Salesforce Marketing Cloud expertise to assess feasibility, refine requirements, and troubleshoot journey behavior
Partner on configuration and validation of journeys, automations, audiences, data extensions, and triggered communications
Coordinate user acceptance testing, release readiness, and post-launch validation
Define objectives and success measures covering engagement, conversion, customer experience, and operational reliability
Design and execute A/B tests and holdout-based experiments and apply insights to journey logic, audiences, triggers, frequency, and channel coordination
Establish quality-control practices, test scenarios, regression coverage, release checklists, monitoring, root-cause analysis, remediation, and preventive improvements
Develop reusable playbooks and automated checks to scale quality control
Apply approved AI tools and automation to requirements development, test-case generation, documentation, and quality analysis
Provide operational backup for AI-powered journey activations, including testing, release coordination, monitoring, and issue triage
Collaborate with internal teams and external technology partners and recommend improvements to journey reliability, efficiency, and customer experience

Requirements

What you’ll need

Bachelor’s degree or equivalent combination of relevant education and experience
3+ years of experience in product management within CRM, Salesforce delivery, marketing technology, lifecycle communications, or a similar area
Experience managing backlogs, defining user stories and acceptance criteria, prioritizing competing needs, and coordinating cross-functional delivery
Ability to translate eligibility, timing, triggering, and exclusion requirements into clear, testable communication logic
Experience coordinating user acceptance testing, validating releases, troubleshooting production issues, and improving quality and reliability
Ability to understand how data, integrations, and customer events influence journey execution
Experience defining hypotheses, coordinating A/B tests, evaluating results, and applying learnings
Understanding of email, in-app messaging, and SMS within lifecycle journeys
Strong written and verbal communication skills
Ability to independently manage priorities, escalate risks, and follow through on delivery and issue resolution
6+ months of experience using AI and automation to improve productivity and quality
Salesforce Marketing Cloud proficiency preferred, including Journey Builder, Automation Studio, audience and data-extension management, and triggered communications
Experience with transactional communications, eCommerce-triggered journeys, or ownership communications preferred
Experience with SQL, AMPscript, APIs, or event-driven integrations preferred
Familiarity with holdout groups, incremental lift measurement, statistical significance, and measurement limitations preferred
Experience with CRM reporting, dashboarding, business intelligence tools, and SQL preferred
Experience testing communication timing, frequency, channel selection, and sequencing preferred
Experience developing automated checks, reusable test scenarios, regression testing, or monitoring preferred
Experience using AI tools for requirements development, test-case generation, documentation, or quality analysis preferred
Familiarity with AI-powered personalization, next-best-action decisioning, or dynamically orchestrated customer journeys preferred
Experience with Salesforce Data Cloud and marketing/journey execution integration preferred
Relevant Salesforce Marketing Cloud certifications are a plus
Must be legally authorized to work in the United States; visa sponsorship is not available

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up childcare
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and option to purchase additional vacation time
Relocation assistance may be available for qualified candidates