Senior Global Talent Brand Specialist

Ford Motor Company

. Lead employer brand content strategy and recruitment marketing campaigns across Europe and international markets, aligning creative output to regional hiring priorities .

Posted 9/18/2026full-timeRemote • Pennsylvania • United StatesSenior💰 $99,100 - $166,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in employer branding, visual storytelling, and recruitment marketing, with a strong focus on data-driven decision-making and campaign optimization. Proficient in managing multiple projects and stakeholders in a global environment while maintaining brand standards and creative guidelines.

Highest-signal resume keywords

Employer BrandingVisual StorytellingRecruitment Marketing CampaignsData AnalyticsGraphic Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Graphic DesignVisual CommunicationsContent CreationDigital MarketingCreative Campaign DevelopmentData AnalysisCampaign Performance MeasurementBrand Standards ManagementDigital Asset CreationSocial Media Marketing

Soft Skills

Strong WritingEditing SkillsPresentation Skills

Tools & Technologies

Google AnalyticsAdobe AnalyticsLinkedIn AnalyticsSocial Media AnalyticsCRM Reporting

Industry Keywords

Employer Brand StrategyCreative ServicesDigital MediaMatrixed EnvironmentEmployee Stories

About the role

Key responsibilities & impact

Lead employer brand content strategy and recruitment marketing campaigns across Europe and international markets, aligning creative output to regional hiring priorities
Create high-impact visual storytelling, including employee features, video, digital assets, and social content, bringing Ford's culture, innovation, and purpose to life
Serve as creative lead for the Global Employer Brand team
Develop scalable templates, toolkits, and style guides aligned with corporate brand standards
Partner with recruiters, talent acquisition leaders, and business stakeholders to build attraction strategies for critical talent segments and support careers site content
Track and analyze campaign, content, and channel performance
Use data to optimize creative assets and improve candidate engagement and hiring outcomes

Requirements

What you’ll need

Associate's degree or higher in Graphic Design, Digital Design, Visual Communications, Marketing, Communications, Digital Media, or a related field, or an equivalent combination of education and relevant professional experience
Portfolio required demonstrating employer branding, graphic design, visual storytelling, content creation, digital marketing, and creative campaign experience
5+ years of professional experience working in a global, matrixed environment while managing multiple projects and stakeholders simultaneously
5+ years of experience developing employer brand storytelling, employee stories, recruitment marketing content, and executing recruitment marketing campaigns
5+ years of experience owning and maintaining brand standards, visual identity systems, creative guidelines, and design governance frameworks
10+ years of professional experience in graphic design, visual communications, creative services, digital, social media, web, email, video, and marketing channels
Demonstrated experience using data and analytics, such as Google Analytics, Adobe Analytics, LinkedIn Analytics, social media analytics, CRM reporting, or recruitment marketing analytics tools, to measure campaign performance, optimize content strategies, make recommendations, and communicate data-informed decisions
Strong writing, editing, visual storytelling, and presentation skills
Fluency in English required
Candidates must be legally authorized to work in the United States
Visa sponsorship is not available
Additional European language proficiency is an advantage

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off and the option to purchase additional vacation time