Senior Manager, Commercial CRM

Ford Motor Company

. Define and continuously evolve Ford Pro's multi-year CRM strategy .

Posted 11/10/2026full-timeDearborn • Michigan • United StatesSenior💰 $141,700 - $268,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-year CRM strategies, managing CRM programs, and leading high-performing teams. Proficient in leveraging Salesforce Marketing Cloud and CDP platforms to enhance customer engagement and drive business results.

Highest-signal resume keywords

CRM Strategy DevelopmentSalesforce Marketing CloudPeople LeadershipCustomer Lifecycle StrategyData Quality Governance

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Hard Skills

CRMLifecycle MarketingAudience SegmentationEmail DeliverabilityData IntegrationAI Application in MarketingAnalytical SkillsFinancial LiteracyCampaign Performance AnalysisMulti-Year Roadmap Execution

Soft Skills

Strong Communication SkillsExecutive PresenceInfluencing Senior LeadershipTeam DevelopmentCross-Functional Collaboration

Tools & Technologies

SalesforceAdobeCDP PlatformsMartech Ecosystems

Industry Keywords

Commercial AutomotiveFleet ManagementB2B SaaSDealer-Network MarketingComplex Enterprise Environments

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and continuously evolve Ford Pro's multi-year CRM strategy
Translate CRM strategy into a prioritized, resourced roadmap of campaigns, journeys, and capabilities
Set strategy for always-on customer journeys, quarterly programs, and offers
Own CRM programs from messaging strategy and journey design through launch, dealer enablement, and post-program analysis
Represent CRM in go-to-market planning across Vehicles, Service, and Software/Telematics
Support sales events, product launches, and industry events
Serve as the primary voice for CRM strategy and performance with Ford Pro and Marketing leadership
Deliver weekly, monthly, and quarterly performance reporting, including leadership updates and QBRs
Drive the CRM data and technology roadmap with Tech and Data teams on Salesforce Marketing Cloud and CDP platforms
Own CRM data quality and governance
Define leadership-level KPIs and run a disciplined test-and-learn agenda
Set operating models and governance for internal teams and agency partners
Lead agency evaluations and manage statements of work, budgets, and vendor performance
Identify opportunities involving AI, personalization, and commercial B2B buying behavior
Build, lead, mentor, and grow the Commercial CRM team
Partner across Marketing, Communications, Sales, Product, IT, dealers, and global teams

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Information Systems, or equivalent practical experience
8+ years of progressive experience in CRM, lifecycle, or direct marketing
Significant experience within complex enterprise environments
People leadership of marketing teams
Experience setting and executing a multi-year CRM strategy and roadmap
Experience building business cases and securing executive-level investment
Strong strategic and working knowledge of enterprise martech ecosystems, including Salesforce and Adobe
Deep understanding of customer lifecycle strategy, audience segmentation, personalization, consent management, and email deliverability
Ability to lead, develop, and retain high-performing teams and direct agency partners
Working knowledge of commercial fleet segments: SMB, Regional/Vocational, Enterprise, and Municipal/Government
Strong executive presence and communication skills
Track record of influencing senior leadership and cross-functional stakeholders
Analytical and financial literacy, including connecting campaign performance to business results
Commercial automotive, fleet management, B2B SaaS, or dealer-network marketing experience at a strategic/leadership level preferred
Experience leading a CRM platform implementation, data integration, or CDP program preferred
Experience applying AI and automation to marketing workflows preferred
Experience managing multi-agency ecosystems and negotiating statements of work and vendor contracts preferred
Must be legally authorized to work in the United States
Visa sponsorship is not available

Benefits

Comp & perks

Immediate medical, dental, vision, and prescription drug coverage
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous vacation time
Sick/personal time
Paid holidays, including between Christmas Eve and New Year’s Day