Senior Manager, Commercial Website

Ford Motor Company

. Define and continuously evolve the multi-year strategic vision for FordPro.com .

Posted 9/23/2026full-timeDearborn • Michigan • United StatesSenior💰 $141,700 - $268,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-year digital strategies aligned with business goals, leveraging data-driven insights to optimize customer journeys and drive ROI. Proven ability to lead and mentor high-performing teams while managing complex enterprise environments and martech ecosystems.

Highest-signal resume keywords

Digital Web StrategyMartech EcosystemsPeople LeadershipDigital Customer Journey StrategyExecutive Communication

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Applicant Tracking System Keywords

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Hard Skills

Digital Strategy DevelopmentConversion OptimizationBusiness Case DevelopmentKPI DefinitionData Analysis

Soft Skills

Influencing Senior LeadershipTeam DevelopmentConsensus BuildingAnalytical ThinkingFinancial Literacy

Tools & Technologies

Adobe Experience CloudSalesforceSEO ToolsPersonalization ToolsE-commerce Platforms

Industry Keywords

Automotive ExperienceB2B SaaSFleet ManagementCommercial EquipmentMulti-Agency Ecosystems

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and continuously evolve the multi-year strategic vision for FordPro.com
Align digital experience strategy with Ford Pro’s commercial business goals, customer segment priorities, and competitive landscape
Translate the vision into a prioritized, resourced roadmap
Advocate for FordPro.com’s digital strategy with senior leadership across Ford Pro, Marketing, and Enterprise Technology
Build consensus, secure investment, and report business impact and ROI at the executive level
Build, lead, mentor, and grow the website strategy and experience team
Own the budget, prioritization framework, and business case development for major website journeys
Inform platform capabilities, martech tooling, personalization/AI initiatives, and major experience redesigns
Define the strategic framework for FordPro.com’s Vehicles, Software/Telematics, Charging, Service, and Financing ecosystem
Establish governing principles for customer journey design, personalization, accessibility, SEO, and merchandising
Define KPIs and success metrics including brand awareness, funnel conversion, lead quality, revenue/ROI, customer satisfaction, and platform health
Use data to inform strategic pivots and hold the team accountable
Monitor competitive, technology, and customer trends including e-commerce, AI/personalization, and commercial B2B buying behavior
Set the operating model and governance for internal teams and external agency partners

Requirements

What you’ll need

Bachelor's degree in Marketing, Digital Media, Business, Information Systems, or equivalent practical experience
8+ years of progressive experience in digital web strategy
Significant experience within complex enterprise environments
People leadership managing digital/web teams
Automotive experience
Experience setting and executing a multi-year digital strategy and roadmap
Experience building business cases and securing executive-level investment
Strategic and working knowledge of enterprise martech ecosystems, including Adobe Experience Cloud and Salesforce
Ability to lead, develop, and retain high-performing digital teams
Deep understanding of digital customer journey strategy (Shop, Buy, Own)
Experience with conversion optimization and digital merchandising across complex, multi-product portfolios
Working knowledge of commercial fleet segments: SMB, Regional/Vocational, Enterprise, Municipal/Government
Executive presence and communication skills
Track record of influencing senior leadership and cross-functional stakeholders
Analytical and financially literate; able to translate performance data and market trends into strategic recommendations and resourcing decisions
Commercial automotive, fleet management, B2B SaaS, or commercial equipment industry experience at a strategic/leadership level (preferred)
Experience leading digital transformation or major platform/replatforming initiatives (preferred)
Experience building or scaling a digital website organization from the ground up (preferred)
Experience managing multi-agency ecosystems and negotiating statements of work/vendor contracts (preferred)
Must be legally authorized to work in the United States
Visa sponsorship is not available

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time