Senior Manager, Product Management – Go-to-Market, Accessory Ecosystem

Ford Motor Company

. Monitor global consumer product and technology trends and translate them into an ecosystem roadmap .

Posted 10/6/2026full-timeLong Beach • California • United StatesSenior💰 $148,800 - $281,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Management and Go-to-Market Strategy, with a strong focus on developing business cases, pricing strategies, and integrating consumer products with automotive requirements. Proven ability to lead cross-functional teams and manage P&L for accessory ecosystems.

Highest-signal resume keywords

Product ManagementGo-to-Market StrategyP&L ManagementCross-Functional LeadershipBusiness Case Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business Case DevelopmentPricing StrategyTake-Rate ForecastingContribution-Margin StrategyProduct Requirements WritingAccessory IntegrationConsumer Product Lifecycle ManagementMarket AnalysisSales Data MonitoringWarranty Data Analysis

Soft Skills

Verbal CommunicationWritten CommunicationPresentation SkillsNegotiationCollaboration

Certifications & Qualifications

Bachelor's Degree in EngineeringBachelor's Degree in Computer ScienceBachelor's Degree in Product DesignBachelor's Degree in Business

Industry Keywords

Consumer ProductsAutomotiveAccessory EcosystemLicensingIntellectual PropertyBrand ManagementCreative PartnershipsCustomer FeedbackSales MonitoringProduct Improvement

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Monitor global consumer product and technology trends and translate them into an ecosystem roadmap
Own the P&L for the accessory ecosystem
Develop business cases, pricing strategies, take-rate forecasts, and contribution-margin strategies
Synchronize fast-moving consumer product lifecycles with traditional vehicle development cycles
Write product requirements bridging consumer product features with automotive-grade requirements
Integrate accessories with the vehicle and Ford mobile experience
Lead matrixed teams across Design, CMF, Engineering, Finance, Purchasing, and Sales
Lead design and product reviews with senior leadership
Identify, negotiate, and collaborate with consumer brands, suppliers, and contract manufacturers
Manage licensing, brand, and intellectual property considerations
Develop go-to-market plans for bundled and standalone accessory offerings
Manage agency and creative partners
Monitor customer feedback, sales, and warranty data to drive product improvement

Requirements

What you’ll need

Bachelor's Degree in engineering, computer science, product design, or business, or equivalent combination of relevant education and experience
5+ years of professional experience in Product Management and/or Go-to-Market Strategy
Demonstrated verbal, written, and presentation communication skills with the ability to communicate effectively with leadership and cross-functional stakeholders
Must be legally authorized to work in the United States
Visa sponsorship is not available for this position

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time