Senior Manager, Product Research

Ford Motor Company

. Act as a trusted advisor and key strategic liaison to executive-level leaders across Product Development, Design, and Marketing .

Posted 10/27/2026full-timeDearborn • Michigan • United StatesSenior💰 $141,700 - $268,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in market research methodologies, strategic planning, and consumer insights synthesis to drive innovation and align research priorities with corporate objectives. Proven ability to lead and mentor diverse teams while ensuring operational compliance and financial stewardship.

Highest-signal resume keywords

Market ResearchQuantitative Research MethodsQualitative Research MethodsStrategic PlanningTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisConsumer BehaviorResearch MethodsProject ManagementSyndicated StudiesAnalytical StandardsInnovation in Research MethodologiesFinancial StewardshipOperational ComplianceTechnology Roadmaps

Soft Skills

Strategic LiaisonCross-Functional CollaborationMentoringCommunicationProblem Solving

Tools & Technologies

AuroraAribaKnowledge Management System

Industry Keywords

Consumer InsightsResearch Supplier EcosystemPortfolio StrategyGlobal Research PrioritiesExecutive-Level Leadership

About the role

Key responsibilities & impact

Act as a trusted advisor and key strategic liaison to executive-level leaders across Product Development, Design, and Marketing
Align global research priorities with core corporate business objectives
Provide strategic direction and synthesize complex consumer insights for long-range cycle planning, portfolio strategy, and technology roadmaps
Direct and optimize the strategic research supplier ecosystem
Drive innovation in research methodologies and expand the global supplier base
Partner with cross-functional executive clients to define, prioritize, and address research requirements
Govern research programs from strategic planning and design through analysis and reporting
Establish and enforce quality and analytical standards for external research partners
Lead, mentor, and develop a diverse global team of strategic research professionals and managers
Synthesize syndicated studies and macro-trends into strategic recommendations for Ford leadership
Institutionalize consumer insights across Ford's global enterprise through the Knowledge Management System
Ensure financial stewardship and operational compliance across program budgets, vendor bidding, and billing procedures using Aurora and Ariba

Requirements

What you’ll need

Bachelor's degree with relevant coursework in statistics, research methods, consumer behavior, and data analysis
7+ years' experience in market research
Experience with quantitative and qualitative research methods
Ability to apply market research findings to business problems
Ability to manage complex projects with cross functional stakeholders
Candidates must be legally authorized to work in the United States
Verification of employment eligibility required at hire

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time