Visual Design Lead

Ford Motor Company

. Work cross-functionally with leadership and fellow designers within Digital Product Design to establish and codify the look and feel of Ford and Lincoln digital experiences in-vehicle and beyond .

Posted 10/4/2026full-timeRemote • California • United StatesSenior💰 $150,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong visual design skills and extensive experience in building and extending complex digital design languages, with a focus on creating high-quality, on-brand digital experiences. Proficient in modern UI design and prototyping tools while effectively collaborating with multidisciplinary teams.

Highest-signal resume keywords

Visual UI/UX DesignProficiency With FigmaExperience With Adobe Creative SuiteStrong Portfolio In Digital ProductsMentoring In Visual Design

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Visual Design SkillsLayout UnderstandingTypography KnowledgeColor Theory ExpertiseIconography SkillsDigital Design Language DevelopmentPrototyping Skills3D Animation Tools ProficiencyConsumer Research ApplicationBrand Guideline Development

Soft Skills

Strong Verbal CommunicationWritten Presentation SkillsCollaborative TeamworkProblem-Solving AbilitiesConstructive Feedback Provision

Tools & Technologies

FigmaProtopieAdobe Creative SuiteAfter Effects3D Animation ToolsRive

Certifications & Qualifications

Bachelor's Degree In Graphic DesignBachelor's Degree In UI/UX DesignBachelor's Degree In Digital Product Design

Industry Keywords

Digital Product DesignConsumer-Facing BrandsAutomotive IndustryUser Interface StandardsCustomer Journey Touchpoints

About the role

Key responsibilities & impact

Work cross-functionally with leadership and fellow designers within Digital Product Design to establish and codify the look and feel of Ford and Lincoln digital experiences in-vehicle and beyond
Define, create, and guide visual and motion design standards, including visual design guidelines and standards for Digital Product Design
Problem-solve alongside UX designers to deliver high-quality, on-brand digital experiences
Lead development of exemplar visual design work products
Work with design teams to improve presentation and prototyping through visual and motion execution
Work with engineering teams to guide visual design execution toward the highest standard and consistency
Participate in design reviews and provide guidance and constructive feedback
Manage communication with internal colleagues and stakeholders
Use consumer research, benchmarking, and automotive knowledge to inform evolution of the visual design language

Requirements

What you’ll need

Bachelor's degree in graphic design, UI/UX design, digital product design or related field, or a combination of education and equivalent experience
Strong visual design skills and experience building/extending complex digital design languages
Strong portfolio demonstrating exceptional visual design skills for digital products
Strong understanding of layout, hierarchy, typography, color theory, and iconography within interactive contexts
6+ years of dedicated experience in Visual UI/UX design for complex digital products and consumer-facing brands
6+ years’ experience within highly collaborative creative teams, on the product side or in consultancy
Experience working closely with multidisciplinary product teams comprised of researchers, designers, product managers and engineers
Proficiency with modern UI design and prototyping tools, such as Figma, Protopie, Adobe CS, AE, 3D animation tools, and Rive
Experience designing digital experiences for key touchpoints across the customer journey
Experience developing brand guidelines and/or standards for user interfaces, including color, typography, iconography, imagery, and GUI elements
Experience developing digital services and bringing products or services to market
Experience mentoring and/or managing others in visual design
Strong verbal, written, and visual presentation skills
Passion for brand and digital product design
Passion for the automotive and transportation industry
Candidates must be legally authorized to work in the United States
Visa sponsorship is not available

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time