Visual Design Principle

Ford Motor Company

. Set and communicate a clear vision for visual design across Ford and Lincoln digital experiences .

Posted 10/4/2026full-timeRemote • California • United StatesSeniorLead💰 $167,000 - $280,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in visual design and motion principles, with a strong portfolio showcasing high-level craft and design systems. Proven ability to lead design evolution, mentor teams, and collaborate effectively with cross-functional partners to deliver cohesive digital experiences.

Highest-signal resume keywords

Visual Design LeadershipDesign System DevelopmentProficiency in FigmaStrong Communication SkillsMentorship and Team Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Visual DesignMotion DesignPrototypingDesign StandardsDesign PatternsInteraction PrinciplesConsumer-Facing ExperiencesDesign DocumentationDesign CritiqueDesign Strategy

Soft Skills

CollaborationConstructive FeedbackProblem-SolvingPresentation SkillsStakeholder Alignment

Tools & Technologies

FigmaProtoPieAdobe Creative CloudAfter EffectsRive3D Animation Tools

Industry Keywords

Digital Product DesignVisual CommunicationGraphic DesignAutomotive KnowledgeUser Experience

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Set and communicate a clear vision for visual design across Ford and Lincoln digital experiences
Lead the evolution and governance of visual design and motion standards, patterns, and guidance for Digital Product Design
Shape high-impact design work from early exploration through prototyping and delivery
Create and guide exemplar work demonstrating expected quality, craft, and interaction principles
Partner with UX, product, research, brand, and engineering leaders to resolve design challenges and deliver cohesive in-vehicle and off-vehicle experiences
Guide teams in applying visual design and motion principles consistently across products, contexts, and platforms
Collaborate with engineering to assess feasibility, define implementation approaches, and maintain design intent through development
Lead design critiques and reviews and provide constructive feedback
Mentor and influence designers to strengthen visual design and motion skills
Use customer research, competitive and industry insights, and automotive knowledge to inform design direction
Present design strategy, concepts, and recommendations to partners and senior stakeholders
Improve design processes, documentation, and handoffs for consistent application at scale

Requirements

What you’ll need

A bachelor’s degree in graphic design, visual communication, interaction design, digital product design, or a related field—or equivalent education and experience
8+ years of experience in visual design and/or motion for digital products, including work on complex, consumer-facing experiences
Strong portfolio demonstrating high-level visual craft, design systems or languages, and consistent execution across interactive experiences
Experience defining, evolving, and scaling design principles, standards, patterns, or guidelines across products or teams
Proficiency with modern design and prototyping tools such as Figma, ProtoPie, Adobe Creative Cloud, After Effects, Rive, and/or 3D animation tools
Experience leading design work across disciplines and influencing partners without relying solely on formal authority
Strong communication and presentation skills, including explaining design rationale and building alignment with diverse stakeholders
Collaborative, constructive approach to critique, feedback, and shared problem-solving
Visa sponsorship is not available
Must be legally authorized to work in the United States

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time