Vice President of Marketing

Forecast

. Own all aspects of marketing strategy and execution .

Posted 10/30/2026full-timeDenver • Colorado • United StatesLead💰 $140,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B marketing leadership, with a focus on demand generation, content strategy, and GTM alignment. Proven ability to drive measurable pipeline growth and optimize marketing strategies in a PE-backed SaaS environment.

Highest-signal resume keywords

B2B Marketing LeadershipDemand Generation StrategyAccount-Based Marketing (ABM)SEO and AI-Driven DiscoveryContent Strategy Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPipeline Contribution TargetsMarketing Strategy ExecutionContent MarketingSEO OptimizationEvent PlanningBudget ManagementGTM AlignmentMeasurable OutcomesMarket Analysis

Soft Skills

LeadershipCollaborationStrategic PartnershipCommunicationInsight-Driven Content Development

Tools & Technologies

ABM PlatformsCRM SystemsMarketing Automation ToolsAI-Powered PlatformsContent Management Systems

Industry Keywords

PE-Backed SaaSMiddle-Market Customer SegmentCorporate EventsTrade ShowsCompetitive Intelligence

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own all aspects of marketing strategy and execution
Build a best-in-class marketing engine that drives measurable pipeline growth, supports Sales, and elevates brand authority
Architect and execute full-funnel demand generation strategy
Own MQL, SQL, and pipeline contribution targets, reporting cadence, and attribution models
Develop and optimize paid media, email, content, webinar, and event campaigns
Partner with Sales leadership on ICPs, messaging, and pipeline velocity
Lead SEO, GEO, and AEO strategy and optimize discovery across search engines and AI-powered answer platforms
Build frameworks for keyword strategy, topical authority, and structured content
Track organic visibility, AI citation frequency, and search-driven pipeline contribution
Build content engine and oversee whitepapers, case studies, blogs, videos, webinars, and sales enablement collateral
Develop buyer-journey-aligned content calendar
Collaborate with subject matter experts and customers on insight-driven content
Own industry conferences, executive events, user conferences, and virtual programming
Design field marketing programs with Sales and measure event ROI
Serve as strategic partner to the CRO and Sales leadership on GTM alignment
Maintain sales enablement materials, competitive intelligence, and buyer-centric messaging frameworks
Lead win/loss analysis and update positioning and messaging
Define and evolve brand identity, positioning, and messaging
Own analyst relations, PR, and thought leadership programs
Monitor competitive landscape and market trends
Analyze ICP and value proposition to build positioning and branding
Build, develop, and lead the marketing team, including direct hires and agencies/contractors
Manage the marketing budget with focus on ROI, efficiency, and scalable investment
Establish OKRs and KPIs and present results to executive leadership and board as needed

Requirements

What you’ll need

8+ years of progressive B2B marketing experience, with at least 3 years in a VP or senior director-level marketing leadership role
Proven track record in a PE-backed SaaS organization, with a clear understanding of PE growth expectations, EBITDA sensitivity, and board-level reporting
Deep experience marketing to and for the middle-market customer segment
Demonstrated success in demand generation with measurable pipeline outcomes
Proven SaaS commercialization experience, including taking new products, modules, or offerings to market; shaping pricing and packaging; and translating product capabilities into revenue-generating GTM programs
Strong background in Account-Based Marketing (ABM), with a track record of designing and scaling ABM programs that engage buying committees, accelerate deal velocity, and expand revenue within target accounts
Demonstrated success applying AI across the marketing function with measurable gains in efficiency and pipeline
Hands-on expertise in SEO, with an evolving understanding of GEO and AEO in the context of AI-driven discovery
Experience owning and executing a content strategy that drives measurable organic and inbound results
Proven ability to plan and execute corporate events, trade shows, and field marketing programs
Strong track record of partnering with Sales organizations to drive GTM alignment and revenue impact
Experience managing and scaling marketing teams and budgets
Preferred: Experience with horizontal SaaS platforms serving middle-market companies
Preferred: Familiarity with ABM platforms, CRM systems, and marketing automation tools
Preferred: Experience through a PE-backed company’s growth stage to exit
Preferred: Exposure to traditional enterprise/mid-market sales
Preferred: Experience interacting with senior leadership and, ideally, a private equity board

Benefits

Comp & perks

Annual performance bonus tied to company and individual objectives
Comprehensive health, dental, and vision benefits
401(k) with company match
Flexible time off policy
10 company holidays