Senior Digital Marketing Manager

Form3

. Lead Form3’s digital growth and demand generation strategy .

Posted 10/28/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Digital Marketing and Demand Generation, with a strong focus on Account-Based Marketing, Campaign Strategy Development, and Performance Analytics. Proven ability to leverage AI and Marketing Technology to enhance campaign effectiveness and drive revenue growth.

Highest-signal resume keywords

B2B Digital MarketingDemand GenerationAccount-Based MarketingCampaign Strategy DevelopmentPerformance Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementAudience SegmentationPipeline GenerationIntegrated Marketing CampaignsConversion Rate OptimizationLead GenerationMarketing Funnel Performance MonitoringUser Journey ImprovementRevenue Growth LinkingInsight-Led Recommendations

Soft Skills

Excellent CommunicationStakeholder ManagementCollaboration Across FunctionsCommercial FocusCustomer Focus

Tools & Technologies

AIMarketing AutomationSalesforcePardotSalesloftCognismZoomInfo

Industry Keywords

SaaSFintechPaymentsStart-Up EnvironmentScale-Up EnvironmentUK MarketEuropean MarketNorth American Market

About the role

Key responsibilities & impact

Lead Form3’s digital growth and demand generation strategy
Create go-to-market plans for products, propositions, markets and strategic announcements
Create integrated, multi-channel programmes generating awareness, engagement, qualified leads and pipeline
Build account-based marketing programmes for high-value prospects and strategic accounts
Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance
Monitor marketing-funnel performance and make insight-led recommendations
Improve website performance, conversion rates, user journeys and marketing-driven engagement
Report to the Marketing Director
Collaborate with Sales, Customer Success, Product and the wider Marketing team
Align marketing activity with commercial priorities and identify opportunities within strategic accounts
Participate in a four-stage interview process including a case study and presentation

Requirements

What you’ll need

6+ years’ experience in B2B digital marketing, demand generation or campaign management
Strong experience developing campaign strategies and delivering integrated marketing campaigns
Proven ability to link marketing investment to revenue growth and return on investment
Expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation
Practical experience using AI, automation and marketing technology to improve campaign performance
Strong digital marketing capability across websites, landing pages, email, paid media, search and social
Strong analytical and performance-reporting skills
Commercial and customer-focused approach
Excellent communication and stakeholder-management skills
Ability to collaborate effectively across functions
Experience within technology, SaaS, Fintech or payments is desirable
Experience in a start-up/scale-up environment is desirable
Working experience across multiple markets, e.g. UK/Europe/NA, is desirable
Familiarity with Salesforce, Pardot, Salesloft, Cognism and ZoomInfo is desirable

Benefits

Comp & perks

100% remote, flexible business
Part-time working arrangements available
Healthy work-life balance
Full benefits package referenced on the careers page
Remote-work equipment provided for collection on the first day
Reasonable adjustments and accessible application/interview formats available
Neurodiverse and physically disabled applicants meeting minimum criteria guaranteed an interview