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Formula E

Race Communications Manager

Formula E

. Architect and lead proactive go-to-market earned media frameworks across all championship markets .

Posted 11/5/2026full-timeLondon • United KingdomMid-LevelSenior💰 £45,000 - £50,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading high-profile communications and consumer PR campaigns within international sports and entertainment, with a focus on driving audience growth and ticket acquisition through innovative strategies and stakeholder engagement. Proven ability to manage regional PR agencies and mentor team members while thriving in fast-paced live event environments.

Highest-signal resume keywords
High-Profile Communications LeadershipCommercial Go-To-Market CampaignsStakeholder EngagementRegional PR Agency ManagementMultilingual Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Event PromotionCampaign ManagementRFP ManagementKPI SettingCultural Trend Identification
Soft Skills
Proactive Self-StarterPassionate People ManagerStrategic ThinkerMentoring
Industry Keywords
Earned MediaConsumer PRLive EventsCultural SpectacleCity Activations

About the role

Key responsibilities & impact
  • Architect and lead proactive go-to-market earned media frameworks across all championship markets
  • Lead the two-phase campaign model: building cultural fame and anticipation before ticket launches, followed by commercial publicity through race week
  • Conceptualise fresh, innovative city activations beyond traditional motorsport
  • Lead strategic dialogue with host city partners, municipal authorities, tourism boards, and circuit promoters
  • Position each ePrix as a marquee cultural spectacle
  • Integrate communications with Marketing and Commercial teams to accelerate ticket sales, fan conversion, and brand awareness
  • Identify emerging cultural trends and propose ambitious concepts that create city buzz, earned media moments, and shareable brand stories
  • Pitch, secure, and direct Tier-1 lifestyle, business, entertainment, and tech coverage
  • Oversee and hold accountable regional PR agencies across Europe, the Americas, Asia, and emerging race territories
  • Own procurement and tender processes and set KPIs tied to market awareness, sentiment, and ticket acquisition
  • Oversee local-market editorial narratives and rights-holder PR synergies
  • Support broadcast and media rights partners locally ahead of each race weekend
  • Line manage, mentor, and empower the Communications Executive
  • Travel rotationally to manage race promotion execution on-site during race weekends

Requirements

What you’ll need
  • Significant progressive experience leading high-profile communications, consumer PR, or event promotion within international sports, entertainment, live events, or major consumer lifestyle brands
  • Experience leading commercial go-to-market campaigns where earned media directly drives audience growth, event buzz, and ticket acquisition / box-office conversion
  • Proactive self-starter who looks outside motorsport for inspiration across fashion, music, and tech
  • Proven capability to lead strategic discussions with host city stakeholders, tourism leaders, municipal authorities, and executive leadership
  • Deep experience managing regional PR agencies across multiple continents, languages, and time zones
  • Experience running formal RFPs and agency pitch tenders
  • Proven personal network and track record landing features across lifestyle, design, tech, business, and mainstream city entertainment outlets
  • Passionate people manager capable of coaching junior team members
  • Ability to thrive under fast-paced live event conditions
  • Willingness to travel rotationally on-site
  • Multilingual proficiency in Spanish, German, French, Chinese, or Japanese is a strong plus for this role

Benefits

Comp & perks
  • 25 days' annual leave
  • Birthday day off
  • Wellbeing leave
  • Opportunity to extend your stay if travelling for a race event
  • Health Cash Plan
  • Access to the Aviva Digital Workplace app
  • Enhanced Parental Leave
  • Flexible Bank Holidays
  • Paid volunteer leave
  • Carer's leave
  • Cycle to Work scheme
  • Electric Car Scheme
  • Formula E store discount
  • Regular social events
  • Employee working groups