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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in advanced SEO, LLM answer-engine optimization, and digital content strategy within the sports and entertainment sectors. Proven ability to translate data into actionable editorial strategies while fostering a high-performance culture and mentoring junior talent.
Highest-signal resume keywords
Advanced SEOLLM Answer-Engine OptimizationDigital Content StrategyEditorial AnalyticsTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technical SEOSemantic SearchSite Taxonomy ArchitectureData AnalysisContent Strategy
Soft Skills
MentoringCoachingTeam Morale BuildingStructured Workflow Management
Tools & Technologies
Editorial Analytics ToolsPublishing PlatformsContent Management Systems
Industry Keywords
Digital EditorialLive EntertainmentSports MediaAudience IntentCommercial Ecosystem
About the role
Key responsibilities & impact- Define the tone of voice and journalistic standards across web and app platforms
- Translate complex technical topics, search intelligence, and analytics into compelling stories for racing fans and digital-first newcomers
- Architect Formula E's organic discovery strategy, leading technical SEO and Generative Engine Optimisation across AI search platforms and LLM answer engines
- Own editorial analytics, tracking engagement time, scroll depth, organic click-throughs, and LLM citation frequency to drive ticket conversion, app downloads, and CRM capture
- Serve as the internal centre of excellence for search, audience intent, and LLM behaviour
- Supply real-time search intelligence to PR, Brand, Social, and Marketing teams
- Oversee Formula E's podcast network
- Develop high-value deep-read features
- Package editorial assets for third-party media partnerships, guest columns, and external syndication
- Implement publishing processes, style guides, and fast-turnaround workflows
- Ensure digital platforms remain the definitive, fastest-moving source for Formula E news
- Line-manage, mentor, and develop the Editorial Executive
- Establish development roadmaps and foster a high-performance culture
Requirements
What you’ll need- Significant progressive experience heading digital editorial desks, publishing platforms, or digital content strategies within sports, live entertainment, major media publishers, or global culture brands
- Proven expertise in advanced SEO and GEO, including semantic search, LLM answer-engine optimisation, site taxonomy architecture, and technical audits
- High analytical comfort with a track record of translating data into actionable editorial strategies that increase dwell time, organic traffic, and ticket discovery
- Structured approach to clear workflows and fast turnarounds without compromising tone, accuracy, or journalistic standards
- Ability to view editorial as an engine powering the wider commercial ecosystem
- Proven track record of coaching junior talent, driving team morale, and fostering a growth mindset
Benefits
Comp & perks- 25 days' annual leave
- Birthday day off
- Wellbeing leave
- Opportunity to extend your stay if travelling for a race event
- Health Cash Plan
- Access to the Aviva Digital Workplace app
- Enhanced Parental Leave
- Flexible Bank Holidays
- Paid volunteer leave
- Paid carer's leave
- Cycle to Work scheme
- Electric Car Scheme
- Formula E store discount
- Regular social events
- Employee working groups
