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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing large-scale paid media campaigns across multiple international markets, with a strong focus on conversion optimization and digital funnel improvement. Proficient in budget management and cross-channel media strategy execution, while fostering collaboration across diverse teams and stakeholders.
Highest-signal resume keywords
Paid Media StrategyDigital Acquisition Funnel ManagementConversion OptimizationMedia Budget ManagementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementAudience TargetingLanding Page OptimizationPerformance Metrics TrackingA/B Testing
Soft Skills
Relationship BuildingAnalytical ThinkingCuriosityCommunication Skills
Tools & Technologies
MetaGoogle AdsYouTubeTicketing Platforms
Industry Keywords
Ticketed EventsLive EntertainmentEcommerceGTMRevenue Management
About the role
Key responsibilities & impact- Set and deliver the paid media strategy for ticket sales across all territories, including in-market allocations
- Own the media budget and channel mix across Meta, Google, YouTube, and other digital platforms
- Translate regional GTM briefs into high-converting campaigns aligned with each race's on-sale plan, pricing, inventory, and promotional offers
- Own the digital acquisition funnel and landing pages through ticketing platform click-through
- Work with Ticketing Platforms & Operations to ensure a seamless transition into checkout
- Build and manage high-intent retargeting audiences to convert prospective fans into ticket buyers
- Direct continuous testing across ad creative, audience targeting, and landing pages
- Track channel and host-market performance metrics
- Collaborate with Performance & Insight to report cost per sale and return on ad spend
Requirements
What you’ll need- Proven experience running large-scale paid media campaigns across multiple international markets, ideally for ticketed events, sport, live entertainment, or fast-paced ecommerce
- Strong conversion mindset with demonstrated ability to improve digital funnels, landing page user experiences, and audience workflows
- Analytical, curious, and committed to continuous testing of creative, audiences, and landing pages
- High confidence managing substantial media budgets, executing agile cross-channel capital allocations, and clearly articulating commercial decisions to leadership
- Exceptional relationship-building and cross-functional collaboration skills
- Ability to work with GTM, Revenue & Yield, Platforms, and Insight colleagues, external agencies, and partners across global time zones
Benefits
Comp & perks- 25 days' annual leave
- Birthday day off
- Wellbeing leave
- Opportunity to extend your stay if travelling for a race event
- Health Cash Plan
- Access to the Aviva Digital Workplace app
- Enhanced Parental Leave
- Flexible Bank Holidays
- Paid volunteer leave
- Paid carer's leave
- Cycle to Work scheme
- Electric Car Scheme
- Formula E store discount
- Regular social events
- Employee working groups
