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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2G and enterprise sales, with a strong focus on managing complex hardware/software platforms and autonomous systems. Proficient in developing sales strategies, conducting technical briefings, and managing distributor networks across Europe.
Highest-signal resume keywords
B2G Sales ExperienceEnterprise Sales ManagementCRM DisciplineFluency in English and German/FrenchUnderstanding of European Procurement Cycles
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Complex Hardware/Software SalesTechnical BriefingsSales Quota AchievementChannel ManagementSales Playbook Development
Soft Skills
MentoringNegotiationRelationship ManagementTeam Leadership
Tools & Technologies
CRM SystemsSales Forecasting Tools
Industry Keywords
Public Safety SolutionsDefense-TechAutonomous SystemsHaaS/SaaSEuropean Distribution Channels
About the role
Key responsibilities & impact- Own the Pan-European market, with a focus on the DACH region, through a hybrid go-to-market model
- Prospect, qualify, negotiate, and close high-value B2G and enterprise deals across Europe
- Conduct product demonstrations and technical briefings for public safety, corporate security, and defense stakeholders
- Manage relationships and fleet expansion across Tier-1 European accounts
- Audit, professionalize, and manage the European distributor and dealer network
- Establish partner targets, conduct joint territory reviews, eliminate channel conflict, and ensure partner training and certification
- Co-sell with channel partners on regional tenders, providing executive closing support and technical validation
- Recruit, mentor, and manage European Regional Sales Managers and regional sales engineering resources
- Develop a repeatable European Sales Playbook and establish CRM, forecasting, and pipeline-stage discipline
- Align European commercial operations with Zurich HQ R&D, Operations, and Product leadership
- Attach recurring software licenses to hardware installations
- Attach three- to four-year extended warranty and service maintenance agreements to regional fleet shipments
Requirements
What you’ll need- 7–10+ years of commercial experience selling complex hardware/software platforms, autonomous systems, robotics, defense-tech, or mission-critical public safety solutions (HaaS/SaaS)
- Hands-on experience in direct B2G/enterprise selling and managing independent commercial distribution channels across Europe
- Demonstrated history of carrying and exceeding an individual quota before building, leading, and scaling a regional sales team
- Native or full professional fluency in English
- Professional working proficiency in German and/or French
- Deep understanding of Western and Central European procurement cycles, municipal fiscal year-ends, and public safety/defense tender structures
- Willingness to travel 40–50% across European territories
- Ability to conduct customer demos, technical briefings, channel audits, territory reviews, and executive closing support
- Experience with CRM discipline, forecasting accuracy, and pipeline stage gates
Benefits
Comp & perks- 100% employment
- Hybrid work arrangement
- Opportunity to work with autonomous robotics, tethered ISR platforms, and enterprise SaaS
- Individual contributor role with commercial leadership responsibilities
- Travel across European territories and regular syncs at Zurich HQ