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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing with a focus on channel strategy, execution, and optimization across Meta, TikTok, Google, and CTV. Proficient in analyzing campaign performance and navigating healthcare advertising policies to ensure compliance and effectiveness.
Highest-signal resume keywords
Performance Marketing ExperiencePaid Media Budget ManagementData Analysis and ReportingHealthcare Advertising ComplianceChannel Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance AnalysisBudget AllocationBidding StrategyTargeting StrategyAttribution AnalysisIncrementality TestingCAC ManagementROAS OptimizationLTV:CAC AnalysisChannel Mix Optimization
Soft Skills
Clear CommunicationStrategic RecommendationsCross-Functional Collaboration
Tools & Technologies
Meta AdvertisingTikTok AdvertisingGoogle AdsCTV PlatformsReporting Platforms
Industry Keywords
Healthcare AdvertisingTelehealthRegulated Category AdvertisingCompliance ReviewDTC Marketing
About the role
Key responsibilities & impact- Own channel strategy, execution, and optimization across Meta, TikTok, Google, and CTV, managing $2mm–$5mm in monthly spend against CAC and efficiency targets
- Analyze channel and campaign performance, uncover insights, and turn them into clear strategic recommendations for budget allocation, bidding, targeting, and channel mix
- Partner with the Head of Growth to develop and run a testing and experimentation roadmap spanning audiences, creative, landing pages, and new channel opportunities
- Navigate healthcare advertising policies and platform restrictions, working closely with Legal and Compliance to keep campaigns effective and compliant
- Build and maintain reporting that gives the team and leadership a clear, trusted view of channel performance, trends, and opportunities
- Stay ahead of platform changes, emerging channels, and industry best practices, and bring new ideas to the team
Requirements
What you’ll need- 4–6 years of hands-on performance marketing experience, ideally at an agency working with high-growth DTC or consumer health companies.
- Deep, hands-on expertise running and scaling paid campaigns across Meta, TikTok, and Google, with experience in CTV a strong plus
- Experience managing significant paid media budgets (ideally $5MM+ per month) and delivering against efficiency goals like CAC, ROAS, or LTV:CAC
- Strong analytical skills and comfort working with data and reporting platforms to diagnose performance and make decisions. Experience with attribution and incrementality is a plus.
- Experience advertising in healthcare, telehealth, or another regulated category, including navigating platform health policies and compliance review
- Clear communication skills and the ability to turn complex data into simple, actionable recommendations for cross-functional partners and leadership
Benefits
Comp & perks- Competitive compensation
- Medical, dental, vision, and life insurance
- Flexible PTO, company-paid holidays, parental leave
- 401K, wellness and wifi perks
- Flexible, remote-first work culture