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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading GEO and SEO strategies across complex client accounts, with a strong focus on managing enterprise relationships and delivering measurable business impact. Proficient in coordinating cross-functional teams and driving innovation in search practices while ensuring high-quality service delivery.
Highest-signal resume keywords
GEO ExperienceTechnical SEOContent StrategyClient Relationship ManagementLine Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOGEOTechnical SEOContent StrategyProject CostingPerformance FrameworksSearch StrategyAI Visibility MeasurementBudget ManagementQuality Control
Soft Skills
Organizational SkillsCommunication SkillsLeadershipStakeholder ManagementTalent Development
Tools & Technologies
AsanaFloat
Industry Keywords
Digital PREcommerce SEOInternational SEOSearch EnginesAI-driven Search Behavior
About the role
Key responsibilities & impact- Lead GEO and SEO delivery across a portfolio of complex client accounts
- Own senior enterprise client relationships spanning multiple markets, products and teams
- Champion unified search strategy across AI platforms, search engines and social
- Combine GEO, Technical SEO, UX, multimodal content, topical and brand authority, and Digital PR
- Line manage Search Account Managers and Senior Search Executives
- Coordinate delivery across GEO, Technical SEO, Content, Digital PR and CRO
- Bring Found Studio and Found Influence into integrated plans
- Build trusted relationships with senior client stakeholders and act as final escalation point
- Lead key meetings, QBRs, proposals and client development planning
- Manage portfolio commercials, forecasting, resourcing, profitability, scope and budgets
- Research audiences and prompts and track AI visibility, citations, sentiment and referral traffic
- Identify content, third-party and technical gaps and create prioritised plans
- Define search strategies and performance frameworks across AI, search and social surfaces
- Work with development teams on structured data and crawler readiness
- Identify upsell and cross-sell opportunities and support renewals, pitches and proposals
- Conduct weekly 1:1s and quarterly development sessions and manage performance plans
- Guide responsible AI use to automate audits and reporting
- Follow company processes, manage workflows, log time and maintain high-quality service delivery
- Shape GEO best practice, innovation and agency-wide operating practices
Requirements
What you’ll need- Career built in SEO with proven experience in a similar agency role leading teams and accounts
- Hands-on GEO experience, including improving brand visibility, citations and sentiment in AI answers and measuring AI referral impact
- Experience managing enterprise accounts across multiple markets, products and stakeholder groups
- Experience owning strategy, commercials and delivery for high-value accounts
- Experience costing projects, creating proposals and managing team allocation for profitability
- Experience managing senior client governance on complex accounts
- Proven ability to define long-term, multi-channel roadmaps with measurable business impact
- Strong working knowledge of Technical SEO, including site migrations, international SEO and ecommerce websites
- Strong grounding in Content Strategy for search engines and AI answers
- Experience coordinating Media, Studio, Influence and PR teams against a single plan
- Strong track record delivering complex projects on time and to budget
- Highly organised with ability to oversee multiple workstreams and quality control
- Proven line management experience, including talent development and performance reviews
- Understanding of AI-driven changes in search behaviour
- Excellent ability to explain complex search concepts and business value to senior stakeholders
- Ability to use company platforms such as Asana and Float
- Commitment to accurate time logging and company processes
Benefits
Comp & perks- Flexible working from home, office or elsewhere
- Private medical insurance or cash pot covering medical and dental needs
- Financial wellbeing coaching through Bippit
- Six 1-1 therapy sessions plus mental health content and workshops through Oliva
- Subsidised gym membership across multiple UK gyms
- Up to 6 months enhanced primary caregiver pay
- 6 weeks enhanced secondary caregiver pay
- Interchangeable bank holidays for cultural or religious days
- Two paid volunteering days via Matchable
- Up to 30 days per year working from another country
- Personalised development plan and training opportunities
