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Foundant Technologies

Director, Demand Generation – Public Sector, Expanding Markets

Foundant Technologies

. Own and execute demand generation strategy for the government and public sector segment and other new segments .

Posted 10/20/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation strategy and execution, particularly within the government and public sector. Proven ability to drive pipeline growth through account-based marketing, multi-channel campaigns, and collaboration with cross-functional teams.

Highest-signal resume keywords
Demand Generation StrategyAccount-Based Marketing (ABM)B2B SaaS MarketingMetrics-Driven ReportingGovernment Procurement Processes

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Pipeline DevelopmentLead ScoringCampaign ExecutionAttribution AnalysisFunnel Conversion Optimization
Soft Skills
CollaborationAdaptabilityStrategic Thinking
Tools & Technologies
Grant Management SoftwareMarketing Automation Tools
Industry Keywords
Public SectorNonprofitEducationGovernment BuyersM&A Experience

About the role

Key responsibilities & impact
  • Own and execute demand generation strategy for the government and public sector segment and other new segments
  • Build lists, drive MQLs, and create pipeline that meets or exceeds targets
  • Build and run integrated multi-channel campaigns across email, paid, events, and content
  • Pilot new channels and tactics using an inventive test-and-learn approach
  • Lead ABM strategy and execution for targeted accounts
  • Select accounts, personalize campaigns at scale, and align closely with Sales on account engagement
  • Define and refine target account lists, including local and state government prospects
  • Collaborate with Content, Product Marketing, Sales, Events, and RevOps
  • Develop segment-focused field and virtual events, including conferences, webinars, and roundtable lunch and learns
  • Align on lead scoring, channel metrics, and marketing-to-sales handoff
  • Report on segment performance against pipeline and revenue targets
  • Adjust strategy based on attribution, funnel conversion, and pipeline efficiency results
  • Perform other duties as assigned

Requirements

What you’ll need
  • Proven track record leading demand generation through a period of rapid company growth, ideally including experience operating through M&A or platform/product integration
  • History of consistently meeting or exceeding pipeline and revenue targets at a fast-growing B2B SaaS company
  • Strong command of account-based marketing (ABM) strategy and execution
  • Experience marketing B2B SaaS into government buyers, particularly at the local and state level
  • Highly metrics-driven, with fluency in attribution and funnel/pipeline reporting
  • Comfortable operating with ambiguity and building process from the ground up as a segment scales
  • Strong collaborator with experience working closely with Content, Product Marketing, Events, and Sales/RevOps
  • Must be legally eligible to work in the United States
  • Experience in adjacent regulated or mission-driven verticals such as nonprofit, education, or public sector tech
  • Experience with grant management or grantmaking software, or adjacent nonprofit tech
  • Experience in demand generation at a rapidly growing government-focused B2B SaaS company
  • Familiarity with public sector procurement processes, budget cycles, and messaging tailored to government stakeholders at the local and state level
  • Relationships within government and public sector networks and associations relevant to grantmaking

Benefits

Comp & perks
  • Competitive salary and benefits
  • Tuition reimbursements
  • Lifestyle reimbursements
  • Bespoke mindfulness initiatives
  • Bespoke fitness initiatives
  • Flexible PTO policy
  • Professional and personal development opportunities
  • Exposure to diverse ideas, expertise, and projects across multiple industries
  • Career growth and internal mobility opportunities
  • Autonomy and responsibility
  • Employee recognition
  • Workplace accommodations throughout the interview and employment process
  • Remote-first work flexibility
  • Physical office hubs and virtual collaboration