Senior Manager, Product Marketing, Client Expansion

Foundant Technologies

. Develop compelling positioning and messaging across multiple products and segments .

Posted 10/3/2026full-timeRemote • Canada, United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS product marketing with a focus on demand generation, client communication, and go-to-market strategy. Proven ability to create compelling messaging and sales enablement materials while managing multiple projects in a fast-paced environment.

Highest-signal resume keywords

B2B SaaS Product MarketingGo-To-Market StrategyDemand Generation MarketingClient CommunicationSales Enablement Materials

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Messaging DevelopmentCompetitor AnalysisProject ManagementPerformance MeasurementClient Demand Generation Strategy

Soft Skills

Strong Writing SkillsStrong Communication SkillsCross-Functional CollaborationStrategic Prioritization

Industry Keywords

Expansion MarketingLifecycle MarketingFast-Paced EnvironmentPE-Backed SaaSRapid Growth

About the role

Key responsibilities & impact

Develop compelling positioning and messaging across multiple products and segments
Partner with product teams on go-to-market planning and execution for feature enhancements and new product initiatives
Write and refine external product messaging for Foundant’s website, third-party review platforms, and sales materials
Create sales enablement materials including pitch decks, brochures, tool kits, and comparison charts
Conduct competitor analysis and translate research into messaging and sales enablement
Measure message and positioning performance across the funnel and refine based on conversion and engagement metrics
Own the client demand generation expansion strategy
Define product priorities representing the biggest revenue opportunity with existing clients
Develop narratives encouraging clients to upgrade, expand, or renew Foundant solutions
Write, edit, and execute client communications to increase interest and revenue
Partner with Client Success and Demand Generation on targeted client campaigns
Test expansion messaging and campaign performance and refine based on upgrade, expansion, and renewal results
Partner cross-functionally with stakeholders across the organization
Report to the Senior Director of Product Marketing

Requirements

What you’ll need

7+ years in B2B SaaS product marketing, including significant experience in expansion, lifecycle, or demand generation marketing
Track record of success owning GTM strategy and execution for a complex suite of solutions, from internal enablement through external launch
Strong writing and editing skills, with experience producing compelling, benefit-driven messaging
Strong communication and cross-functional partnership with product, sales, client success, and the broader marketing team
Ability to prioritize and manage multiple projects at once while staying focused on high-level strategy
Experience working in a fast-paced environment, ideally within PE-backed SaaS
Strong preference for experience in organizations that have successfully navigated rapid growth and multiple acquisitions

Benefits

Comp & perks

Competitive salary and benefits
Tuition reimbursements
Lifestyle reimbursements
Bespoke mindfulness initiatives
Bespoke fitness initiatives
Flexible PTO policy
Professional and personal development opportunities
Internal mobility and career growth opportunities
Autonomy and responsibility
Employee recognition
Workplace accommodations throughout the interview and employment process