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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing ecommerce or DTC brands, with a strong focus on Meta Ads, conversion optimization, and member engagement strategies. Capable of developing repeatable frameworks and delivering practical coaching to drive member success and retention.
Highest-signal resume keywords
Ecommerce ManagementMeta Ads ExpertiseConversion Rate OptimisationCoaching MindsetFramework Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ecommerce EconomicsTraffic ManagementRetention StrategiesUnit EconomicsCustomer Journey OptimizationEmail FlowsSMS MarketingP&L FundamentalsCROPaid Acquisition Channels
Soft Skills
Strong Communication SkillsOrganisational SkillsReliabilityAutonomyCollaboration
Tools & Technologies
Google AdsMeta AdsLoomFrameworksTemplates
Industry Keywords
DTC BrandsGrowth OperatorMedia BuyerRetention MarketingEducational Content Development
About the role
Key responsibilities & impact- Manage a portfolio of Foundr Operators Membership members across revenue levels, ad spend, business stages, and growth challenges
- Run approximately two to five coaching calls per week with assigned members
- Conduct monthly 30-minute progress check-ins with each assigned member
- Provide asynchronous support via DM, including answering questions, reviewing creative, and providing strategy feedback
- Diagnose members’ highest-impact growth constraints and translate strategy into practical next steps
- Adapt coaching to each member’s business, experience level, priorities, and growth stage
- Build trusted relationships and keep members engaged, accountable, and progressing toward agreed outcomes
- Track member progress and flag risks, blockers, or concerns to the Head of Coaching
- Identify recurring challenges and address them systematically
- Contribute to member retention by delivering practical, ongoing value
- Develop frameworks, templates, checklists, and reference guides
- Record Looms and short explainer videos for the FOM resource library
- Contribute to onboarding materials and the member welcome experience
- Work with the coaching team and Program Manager to keep FOM content current, relevant, and practical
- Turn successful coaching approaches into repeatable resources
- Report to the CEO and work closely with the Head of Coaching
Requirements
What you’ll need- Demonstrated hands-on experience running, managing, or growing ecommerce or DTC brands
- Strong Meta Ads expertise, including building, testing, optimising, and scaling campaigns
- Broad commercial understanding across traffic, conversion, retention, and ecommerce economics
- Ability to diagnose business challenges, identify priorities, and translate strategy into clear, practical actions
- Genuine coaching mindset
- Strong written and verbal communication skills
- Ability to turn experience into repeatable frameworks, systems, and processes
- Strong organisation, reliability, and follow-through
- Ability to work autonomously while collaborating effectively with the wider coaching and program team
- Working knowledge of landing pages, conversion rate optimisation, offer construction, product page optimisation, checkout flow, and customer journey friction
- Understanding of email flows, SMS, post-purchase experience, LTV strategy, subscription models, repeat purchase, and retention
- Comfort discussing unit economics, contribution margin, CAC, ROAS, P&L fundamentals, and pricing strategy
- Google Ads and other paid acquisition channels highly regarded
- Previous coaching, mentoring, consulting, or advising experience highly regarded
- Experience as an ecommerce founder, growth operator, media buyer, or DTC agency practitioner highly regarded
- Strong CRO, email/SMS, lifecycle, or retention-marketing experience highly regarded
- Experience developing educational content, frameworks, playbooks, or curriculum highly regarded
- Experience working in a fast-moving, founder-led or entrepreneurial business highly regarded
Benefits
Comp & perks- Competitive base salary
- Full-time remote role
- Flexibility to work from anywhere
- Significant autonomy and ownership over your member portfolio and coaching approach
- Direct exposure to Foundr leadership and the wider ecommerce operator community