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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and AI Optimization strategies, with a strong focus on technical SEO, content strategy, and link building. Proven ability to manage content roadmaps, optimize website performance, and drive organic growth in B2B SaaS environments.
Highest-signal resume keywords
5+ Years In SEO And Organic GrowthTechnical SEO ExpertiseContent Strategy DevelopmentExperience With SEO And Analytics ToolsAgency Management Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOAI OptimizationContent StrategyLink BuildingCROA/B TestingWireframingAnalyticsAttribution ReportingOrganic Growth
Soft Skills
CollaborationCommunicationProject Management
Tools & Technologies
GA4Search ConsoleAhrefsSemrushSalesforcePower BIWordPress
Industry Keywords
B2B SaaSHospitalityRestaurant TechWorkforce Management Software
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Build and execute SEO and AI Optimization (AIO) strategies covering on-site optimization, technical SEO, off-site authority building, backlinking, and AI answer-engine visibility
- Plan and publish blog posts, resource hubs, guides, and other on-site content with content writers and product marketers
- Track and improve brand citations and share of voice in AI-generated answers
- Build a unified content strategy organized around topic clusters
- Maintain the content roadmap and editorial calendar tied to product initiatives, target audiences, and funnel goals
- Audit content to determine what to refresh, consolidate, or retire, and strengthen internal linking
- Own organic and other non-paid traffic targets, including forecasting, reporting, and prioritization
- Report performance, learnings, and next steps to marketing leadership
- Manage the SEO and CRO agency relationship, including scope, roadmap, priorities, QBRs, outcomes, and deadlines
- Own website experience for organic performance and conversions
- Wireframe new pages and refreshes and partner with design, web development, and the CRO agency to ship them
- Maintain site architecture, internal linking, and page templates for search engines and AI crawlers
Requirements
What you’ll need- 5+ years in SEO and organic growth, ideally in B2B SaaS
- Proven record tying SEO work to pipeline and revenue, not just rankings or traffic
- Strong command of technical SEO, content strategy, and link building
- Hands-on knowledge of AIO/GEO best practices and how AI search engines source and cite content
- Experience managing external agencies
- Ability to wireframe pages and brief designers and developers
- Fluency in SEO and analytics tools, including GA4, Search Console, Ahrefs/Semrush
- Experience with CRM and attribution reporting, including Salesforce and Power BI
- Experience running a brand's organic presence on Reddit or other communities
- Experience with CRO and A/B testing
- Experience with WordPress
- Experience in hospitality, restaurant tech, or workforce management software
Benefits
Comp & perks- Unlimited PTO
- Medical, Dental, Vision Insurance
- 401k Match
- Parental Leave
- Laptop and equipment
