Mobile App Growth Manager

FP Markets (First Prudential Markets)

. Own mobile app growth end to end, converting paid and organic installs into registered, verified and funded traders .

Posted 10/8/2026full-timeRemote • Bulgaria, Greece, Serbia, Romania, Malta, IsraelMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in mobile app user acquisition, including campaign optimization, budget management, and app store optimization. Proficient in analytical skills for cohort analysis and LTV modeling, ensuring compliance with financial regulations.

Highest-signal resume keywords

Mobile App User AcquisitionApple Search Ads AdvancedGoogle Mobile AdsASO ResultsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Cohort AnalysisLTV ModelingEvent TrackingCampaign OptimizationBudget Management

Soft Skills

Strong Analytical SkillsCommunication Skills

Tools & Technologies

AppsFlyerAdjustBranchGoogle SheetsBI Dashboards

Industry Keywords

Online Retail TradingFXCFDsIGamingCrypto

Tech Stack

Tools & technologies

AndroidBigQueryCloudSQL

About the role

Key responsibilities & impact

Own mobile app growth end to end, converting paid and organic installs into registered, verified and funded traders
Set the app acquisition strategy, run the budget and own performance from impression to first-time deposit and beyond
Plan, launch and optimise app install and in-app event campaigns across Apple Search Ads, Google App Campaigns, Meta, TikTok and programmatic/DSP partners
Optimise campaigns toward registration, KYC completion and first-time deposit using value-based and event-based bidding
Own app user-acquisition budget and regional pacing, reallocating spend based on CPA, ROAS and cohort quality
Brief and test video, playable, static and store-asset creative with the Creative team
Source, onboard and manage app networks and agencies with fraud controls
Own App Store and Google Play optimisation, including keyword research, metadata, screenshots, preview videos and localisation
Run store-listing experiments and Custom Product Pages aligned with paid campaigns
Grow ratings and reviews through in-app prompts and review management
Drive web-to-app and cross-channel installs with SEO, Content, Social, CRM and Partnerships teams using deep links and QR flows
Own mobile measurement setup with an MMP, SKAdNetwork/AdAttributionKit and Google Privacy Sandbox for Android
Build cohort, LTV and payback reporting with BI, connecting installs to FTD, net deposits and ARPU
Maintain accurate event tracking, postbacks and attribution windows across partners
Partner with Product and Development on onboarding, KYC and first-deposit flows
Work with CRM and Lifecycle on push, in-app and email journeys for new app users
Ensure app marketing complies with regulators and Apple/Google financial-services policies, including risk warnings and country restrictions

Requirements

What you’ll need

Proven experience in online retail trading (FX/CFDs), iGaming or crypto
Experience with Apple Search Ads Advanced, Google Mobile Ads, Meta Mobile Ads, TikTok for Business and programmatic DSPs
4+ years in mobile app user acquisition
Hands-on ownership of a multi-channel paid budget, ideally USD 250k+ a month
Proven ASO results on both App Store and Google Play
Deep working knowledge of an MMP such as AppsFlyer, Adjust or Branch
Knowledge of SKAdNetwork and post-ATT measurement
Strong analytical skills, including cohort analysis, LTV modelling and incrementality thinking
Comfortable in Excel, Google Sheets and BI dashboards
Experience optimising to down-funnel events such as registration, deposit or purchase
Fluent English, written and spoken
Knowledge of financial-promotion rules and Apple / Google policies for financial apps is nice to have
SQL or BigQuery and familiarity with Salesforce Marketing Cloud are nice to have
A second language relevant to key markets is nice to have

Benefits

Comp & perks

Welcoming, young and multicultural team with approachable leadership
Ability to contribute to dynamic business at a growth phase
High level of autonomy, support of ideas and putting your expertise into the best practices for the company
Continuous personal development
Training budget
Growth with the company and opportunity to learn from industry leaders
Competitive remuneration
Regular salary reviews
Performance-based incentive schemes
Vibrant company life: from team activities to global celebrations