Senior Consultant – Marketing Analytics

Fractal

. Analyze and optimize ROI of marketing campaigns across channels .

Posted 10/13/2026full-timeRemote • United StatesSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Analytics and Decision Science, with a strong focus on ROI analysis, campaign attribution, and data-driven marketing strategies. Proficient in SQL and advanced Excel, capable of translating complex data into actionable business insights.

Highest-signal resume keywords

Marketing AnalyticsCampaign AttributionSQL ProficiencyMarketing Mix ModelingMulti-Touch Attribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel AnalysisCohort AnalysisROI AnalysisData ExtractionCorrelation UnderstandingRegression UnderstandingForecasting UnderstandingSegmentation UnderstandingAdMob ExperienceAdvanced Excel Skills

Soft Skills

Excellent CommunicationStakeholder ManagementCross-Functional CollaborationIndependent Work

Tools & Technologies

First-Party Agenting Tools

Industry Keywords

Decision ScienceCampaign PerformanceRevenue Impact AnalysisPublisher Churn ReductionLifecycle Marketing

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Analyze and optimize ROI of marketing campaigns across channels
Analyze user app data to identify whales in the AdMob ecosystem and recommend retention and revenue-increasing strategies for app partners
Collaborate with leaders and senior paid-media analysts on AdMob strategies and analyses focused on increasing revenue from prime customers
Define measurement gaps and minimum viable measurement approaches
Translate high-level business priorities into structured analytical roadmaps
Monitor and evaluate campaign activations, revenue generation, and overall campaign performance
Conduct deep-dive analysis on social media campaigns and performance metrics
Build insights and actionable recommendations to improve marketing effectiveness and efficiency
Leverage data to support strategic decision-making

Requirements

What you’ll need

Strong background in Marketing Analytics / Decision Science (mandatory)
Funnel and cohort analysis ability, including unmanaged and managed setup funnels, survival rate benchmarks, and retention tenure tracking baselines
Campaign attribution and reporting experience, including tracking mechanisms for lifecycle marketing campaigns
Strong understanding of partner lifetime value, publisher churn reduction, revenue impact analysis, captured revenue, and time-to-live
Hands-on experience with Marketing Mix Modeling (MMM)
Hands-on experience with Multi-Touch Attribution (MTA) and Long-Term Attribution (LTA)
Experience with funnel analytics and campaign analytics
ROI analysis across marketing and social media channels
Data extraction and infrastructure proficiency with large-scale product data tables and complex data environments
Proficiency setting up agenting workflows using clients' first-party agenting tools
Proficiency in SQL
Advanced Excel skills
Understanding of correlation, regression, forecasting, and segmentation
Experience with AdMob and AdSense
Ability to collaborate cross-functionally with product analysts and engineers
Excellent communication and stakeholder management skills
Ability to work independently in a remote, fast-paced environment
Proven experience working on data-driven marketing strategies
Ability to translate complex data into clear business insights

Benefits

Comp & perks

Discretionary bonus eligibility
Health insurance
Dental insurance
Vision insurance
Life insurance
Disability plans
Benefits eligibility on the first day of employment
401(k) Plan after 30 days of employment
11 paid holidays
12 weeks of Parental Leave
"Free time" PTO policy allowing flexibility for sick time or vacation