CRM Data Analyst

France Télévisions

. Support CRM teams in monitoring the performance of user communications, including emails, newsletters, push notifications, and in-app messages .

Posted 10/6/2026contractParis • FranceJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and marketing data analysis, focusing on performance measurement, segmentation, and personalization strategies. Proficient in translating business needs into actionable data insights while ensuring data quality and reliability.

Highest-signal resume keywords

CRM Data AnalysisPerformance MeasurementSegmentation StrategiesData Visualization (Power BI)Web Analytics (Piano Analytics)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisA/B TestingUser Acceptance TestingPerformance IndicatorsCustomer Journey MappingData Quality AssuranceCampaign OptimizationExploratory AnalysisQuestionnaire DesignData-Driven Recommendations

Soft Skills

Analytical SkillsCritical ThinkingAttention to DetailCollaborationCommunication

Tools & Technologies

ExcelPower BIPiano AnalyticsAdobe CampaignAirshipMediarithmics

Certifications & Qualifications

Master’s Degree or Equivalent (Bac +5)

Industry Keywords

CRMMarketing Data AnalysisCustomer EngagementPersonalizationDigital Environment

About the role

Key responsibilities & impact

Support CRM teams in monitoring the performance of user communications, including emails, newsletters, push notifications, and in-app messages
Produce reports and analyses on CRM campaigns, editorial newsletters, and customer journeys
Track performance indicators and identify optimization opportunities
Analyze user behavior, usage patterns, journeys, and engagement drivers
Provide recommendations to improve performance, engagement, and retention
Measure the results of experiments, including A/B tests, new journeys, and new segmentation strategies
Design the segments required for campaigns in collaboration with CRM and Data teams
Identify new data sources to optimize personalization and targeting
Translate business needs into specifications for Data Engineering teams, conduct user acceptance testing, document processes, and promote data adoption
Contribute to defining the indicators and data required for performance monitoring
Ensure data quality, reliability, and understandability
Design and enhance CRM dashboards
Optimize targeting, customer journeys, campaign cadence, and contact pressure
Evolve CRM strategies and audience insights through a data-driven approach
Share insights and promote a data-driven culture among business teams
Conduct exploratory analyses of customer segmentation and behavior
Analyze surveys deployed through ongoing email campaigns
Conduct survey-based marketing studies, including questionnaire design, testing, and analysis of results

Requirements

What you’ll need

Master’s degree or equivalent (Bac +5)
At least 2 years of experience in CRM or marketing data analysis
Experience in a high-traffic digital environment is preferred
Strong command of CRM and marketing data analysis, as well as key performance indicators
Proficiency in Excel
Experience with a data visualization tool, preferably Power BI
Experience with a web analytics tool, preferably Piano Analytics
Strong knowledge of segmentation, targeting, personalization, and performance measurement challenges
Knowledge of Adobe Campaign, Airship, Piano Analytics, Mediarithmics, or a Customer Data Platform (CDP) is a plus
Strong analytical and synthesis skills
Ability to turn complex data into clear, concrete, and actionable recommendations
Curiosity, critical thinking, and an interest in experimentation
Results-oriented mindset and commitment to continuous improvement
Attention to detail and rigor
Ability to work closely with CRM and Data teams
Comfortable communicating with both technical and business stakeholders
Team spirit, ability to explain complex topics, and a strong sense of collaboration

Benefits

Comp & perks

A stimulating work environment
Opportunity to contribute to the digital transformation of France Télévisions
Work on a wide range of topics combining CRM, editorial newsletters, personalization, and audience engagement
Contribute to the customer engagement strategies of the group’s various offerings
Join an expert CRM team committed to a test-and-learn approach and continuous improvement
Works Council (CSE) benefits
Remote work