Adjunct Faculty, Psychology of Marketing

Franklin University

. Facilitate an engaging graduate-level online learning experience grounded in current psychological and behavioral science .

Posted 11/4/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Consumer Psychology and Behavioral Science, with a focus on translating research into actionable insights for organizations. Proficient in online teaching and engaging students in discussions around ethical behavioral influence and consumer decision-making.

Highest-signal resume keywords

Doctoral Degree In PsychologyConsumer Psychology ExpertiseGraduate-Level Online Teaching ExperienceBehavioral Marketing Strategy DevelopmentConsumer Behavior Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer Behavior AnalysisBehavioral AnalyticsDecision ScienceMarket ResearchCognitive PsychologyJudgment And Decision-MakingBehavioral EconomicsAI-Enabled MarketingPersonalizationRecommendation Systems

Soft Skills

Effective CommunicationStudent EngagementCritical EvaluationFeedback ProvisionEthical Consideration

Tools & Technologies

Digital Behavior AnalysisPredictive AnalyticsBehavioral Data IntegrationConsumer Insights ToolsOnline Learning Platforms

Industry Keywords

Industrial-Organizational PsychologyBusiness PsychologyBehavioral StrategyConsumer InsightsAdvertisingCustomer ExperienceEthical Behavioral InfluenceEmerging Technologies

About the role

Key responsibilities & impact

Facilitate an engaging graduate-level online learning experience grounded in current psychological and behavioral science
Help students apply psychological science to consumer and marketplace behavior
Guide analysis of cognitive, emotional, motivational, social, cultural, and contextual influences on consumer decisions
Examine consumer decision journeys, behavioral barriers, persuasion, trust, branding, preference, and customer experience
Critically evaluate consumer neuroscience research and distinguish supported applications from unsupported claims
Integrate applications involving AI, personalization, recommendation systems, behavioral data, predictive analytics, digital behavior, and social media
Facilitate discussion of ethical issues involving behavioral influence, persuasion, privacy, targeting, consumer data, and vulnerable populations
Translate consumer research and behavioral evidence into practical organizational recommendations
Provide timely, substantive feedback on student work
Support development of consumer behavior diagnostics, decision journey maps, behavioral marketing strategies, ethical influence frameworks, and executive consumer insights
Maintain active engagement with students and fulfill University expectations for online instruction, assessment, communication, and academic quality

Requirements

What you’ll need

Earned doctoral degree in psychology or a closely related behavioral science discipline
Demonstrated academic or professional expertise in Industrial-Organizational or Business Psychology with relevant consumer-behavior expertise, Consumer Psychology, Marketing Psychology or a closely related interdisciplinary area, Consumer Behavior, Behavioral Science, Social Psychology, Cognitive Psychology, Judgment and Decision-Making, and/or Behavioral Economics
Experience in graduate-level or adult online teaching, consumer or behavioral research, customer or consumer insights, behavioral marketing strategy, market research, behavioral analytics, customer experience, branding, persuasion, decision science, digital consumer behavior, AI-enabled marketing, personalization, recommendation systems, applied behavioral science consulting, or translating behavioral research into organizational or executive recommendations
Professional experience in consulting, industry, research, technology, consumer insights, advertising, customer experience, or behavioral strategy is highly desirable
Comfortable evaluating evidence, diagnosing consumer behavior, analyzing emerging technologies, challenging unsupported behavioral claims, and developing practical organizational recommendations
Interest in the relationship among psychology, consumer behavior, data, artificial intelligence, technology, and ethical behavioral influence
Must be located outside California, New York, Massachusetts, Montana, and the City of Philadelphia

Benefits

Comp & perks

Inclusive and respectful educational and workplace environment
Online teaching environment
Accredited, nonprofit university setting