Account Executive – SMB

FranklinCovey

. Identify and target potential SMB clients through networking, referrals, and market research .

Posted 11/10/2026full-timeRemote • United StatesJunior💰 $57,500 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales with a focus on SMB account acquisition and management, utilizing strong communication and negotiation skills to drive sales cycles and exceed targets. Proficient in CRM software and sales analytics, with a strategic mindset to adapt to market trends.

Highest-signal resume keywords

B2B Sales ExperienceSMB Account ManagementSalesforce ProficiencyCommunication SkillsNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales ProcessesSales MethodologiesSales Target AchievementPresentation SkillsMarket ResearchSales AnalyticsPipeline ManagementForecasting

Soft Skills

Relationship BuildingProblem-SolvingAdaptabilityTeam Collaboration

Tools & Technologies

CRM SoftwareSalesforce

Certifications & Qualifications

Bachelor’s Degree in Business AdministrationBachelor’s Degree in Marketing

Industry Keywords

SaaSSubscription ServicesProfessional ServicesLearning and DevelopmentSales Cycle

About the role

Key responsibilities & impact

Identify and target potential SMB clients through networking, referrals, and market research
Drive the entire sales cycle from initial contact through closing
Develop and nurture relationships with key stakeholders and decision-makers within SMB accounts
Demonstrate product or service value through presentations and proposals
Stay informed about industry trends, competitive landscape, and emerging opportunities
Collaborate with marketing, product management, and customer support teams
Maintain accurate records of sales activities, pipeline status, and forecasts using CRM systems
Provide regular updates and insights to management

Requirements

What you’ll need

Bachelor’s or advanced degree in Business Administration, Marketing, or a directly related field
1+ years of B2B sales experience
3+ years of experience focused on acquiring and managing SMB accounts (preferred)
Proven track record of meeting or exceeding sales targets and closing deals within the SMB segment
Strong understanding of sales processes, methodologies, and best practices
Excellent communication, negotiation, and presentation skills
Ability to build and maintain strong relationships with key decision-makers
Experience in subscription, SaaS, professional services, or learning and development
Proficiency with CRM software (e.g., Salesforce) and sales analytics tools
Strong problem-solving skills with a strategic mindset and the ability to adapt to evolving market conditions
Demonstrated success in managing multiple accounts and projects simultaneously
Ability to work independently and as part of a team in a fast-paced environment

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
HSA
Employee stock purchasing program
401(k)
Paid time off
Holiday pay