Director, Product Marketing

FranklinCovey

. Lead the product marketing function for the enterprise B2B division .

Posted 10/7/2026full-timeRemote • Utah • United StatesLead💰 $127,500 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing, including product positioning, messaging frameworks, and go-to-market strategy. Proven ability to lead and develop high-performing teams while synthesizing market insights into actionable recommendations.

Highest-signal resume keywords

B2B Product Marketing ExperienceTeam LeadershipGo-To-Market StrategyStructured Messaging FrameworksData-Informed Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket ExpansionSales Enablement MaterialsValue Proposition DevelopmentBudget ManagementCompetitive AnalysisCustomer Insights SynthesisEnd-to-End Launch ManagementEnterprise Sales UnderstandingHR or L&D Marketing

Soft Skills

Executive PresenceStakeholder InfluenceCoaching and Talent Retention

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

HealthcareFinanceConstructionManufacturingTech

Tech Stack

Tools & technologies

SaltStack

About the role

Key responsibilities & impact

Lead the product marketing function for the enterprise B2B division
Own product positioning, messaging, and end-to-end go-to-market strategy
Build, lead, and develop a high-performing product marketing team
Set the strategic agenda and operating rhythm for product marketing
Manage budgets and vendor relationships
Advise the VP of Marketing and senior product, sales, and marketing leaders
Synthesize market, competitive, and customer insights into strategic recommendations
Build a cohesive narrative across the multi-product, multi-solution portfolio
Develop company-wide messaging frameworks
Translate complex products and services into clear value propositions
Create sales enablement materials including talk tracks, pitch guides, collateral, and case studies
Develop and lead go-to-market plans for launches, expansions, and growth initiatives
Coordinate with product, technology, sales, customer success, and marketing teams
Guide thought leadership and point-of-view content
Own measurable outcomes and report progress to leadership

Requirements

What you’ll need

Bachelor’s degree
10+ years of B2B product marketing experience
3+ years directly managing product marketers
Experience in B2B product marketing in services, software platforms, or complex enterprise offerings
Strong understanding of B2B services and senior leaders’ purchasing decisions
Experience marketing to HR or L&D audiences
Track record of leading end-to-end launches or market expansions
Proven success marketing high-value, intangible solutions
Expertise in structured messaging frameworks
Solid understanding of enterprise sales motions
Ability to hire, coach, and retain product marketing talent
Experience in healthcare, finance, construction, manufacturing, or tech
Strong executive presence and ability to influence stakeholders
Data-informed and insight-driven decision-making
Comfort engaging in technical or product-detail-heavy conversations
Must live in the Greater Salt Lake City, Utah area

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
HSA
Employee stock purchasing program
401(k)
Paid time off
Holiday pay