Marketing Operations Manager

FranklinCovey

. Own cross-division lead and contact strategy, defining how records are structured, segmented, and prioritized .

Posted 9/18/2026full-timeRemote • United StatesMid-LevelSenior💰 $89,000 - $116,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing operations and lead lifecycle management, with a strong focus on Salesforce administration, data integration, and performance reporting. Proven ability to develop process documentation and deliver training while managing multiple projects in a fast-paced environment.

Highest-signal resume keywords

Salesforce AdministrationLead Lifecycle ManagementMarketing Performance ReportingProcess Documentation (SOPs)Cross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead Scoring OptimizationCampaign OperationsEvent Roster ReconciliationData EnrichmentFunnel ManagementLifecycle OperationsMarketing AutomationCRM OperationsAttribution AnalysisProject Management

Soft Skills

Strong Analytical SkillsWritten CommunicationVerbal CommunicationCollaboration SkillsAbility to Manage Multiple Projects

Tools & Technologies

SalesforceCRM SystemsMarketing Automation ToolsData Integration ToolsReporting Tools

Industry Keywords

Marketing OperationsRevenue OperationsLead CaptureNurture ProgramsField Enablement

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own cross-division lead and contact strategy, defining how records are structured, segmented, and prioritized
Manage lead scoring optimization, campaign operations, and event roster reconciliation
Own full-funnel management, lead lifecycle operations, and nurture program execution
Own event lead-capture tooling, including data enrichment, integration, Salesforce synchronization, troubleshooting, and reporting
Serve as a marketing operations point of contact for Salesforce by managing the request queue and coordinating with Business Transformation and Operations
Communicate process changes across Marketing and Operations
Build SOPs, rollout communications, and field training for lead strategies, outbound list additions, and process and flow changes
Ensure leads are captured, scored, and measured accurately from first touch through sales-accepted pipeline
Keep marketing and sales data, campaigns, and processes aligned

Requirements

What you’ll need

Bachelor’s degree in Marketing, Operations, or a directly related field
5+ years of marketing operations, revenue operations, or related experience
Hands-on Salesforce administration and CRM operations experience, including managing requests and queues, integrations, and data flow
Experience with funnel and lifecycle operations (MQL/SAL/SQL and nurture) across marketing automation and CRM systems
Strong analytical skills with experience in pipeline, attribution, and marketing performance reporting
Experience building process documentation (SOPs) and delivering field enablement and training
Strong written and verbal communication and cross-functional collaboration skills
Ability to manage multiple projects and priorities in a fast-paced environment

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
HSA
Employee stock purchasing program
401(k)
Paid time off
Holiday pay