Senior Marketing Operations Analyst

FranklinCovey

. Architect, build, and maintain marketing analytics infrastructure in Domo .

Posted 10/14/2026full-timeRemote • United StatesSenior💰 $89,000 - $116,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics infrastructure, data modeling, and reporting using Domo and Salesforce. Proven ability to translate complex data into actionable insights and manage data quality across marketing operations.

Highest-signal resume keywords

Domo Data ModelingSQL QueryingSalesforce ReportingMarketing AnalyticsData Quality Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ModelingAutomated Data FlowsAPI IntegrationsAdvanced ExcelMarketing-Specific AnalyticsFunnel Performance AnalysisConversion AnalysisKPI DefinitionData GovernanceUTM Tracking

Soft Skills

Strong CommunicationPresentation SkillsProblem SolvingStakeholder EngagementProactive Analysis

Tools & Technologies

DomoSalesforceHubSpotBI ToolsMarketing Automation Platforms

Industry Keywords

B2B MarketingMarketing OperationsMartech ToolsData DiscrepanciesMarketing ROI

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Architect, build, and maintain marketing analytics infrastructure in Domo
Design scalable data models, create automated data flows, and manage API integrations with Salesforce and HubSpot
Ensure marketing data is accurate, reliable, and consistent across platforms
Create and manage marketing dashboards and reports for technical and non-technical stakeholders
Identify data discrepancies and gaps across Martech tools
Ensure data is refreshed on schedule and easily understood
Translate complex data into actionable insights for marketing leaders and executive stakeholders
Present findings and recommendations and serve as the primary contact for marketing analytics
Proactively flag emerging trends and risks to the marketing team
Monitor funnel, channel, and campaign performance, including MQL, attribution, and ROI
Identify trends, risks, and opportunities and provide recommendations to marketing leadership
Partner with Enterprise Marketing and Finance leaders to develop forecasts for key funnel metrics
Inform budget planning and measure marketing ROI
Reconcile marketing attribution data with financial reporting to create a unified view of performance and investment impact

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, or a related field
5+ years in marketing analytics, marketing operations, or a closely related analytics role
Experience with marketing operations and/or analytics in a B2B environment
Hands-on experience with Domo (or a comparable BI/visualization tool) for data modeling, dashboards, and reporting
Strong SQL skills for querying and transforming data across multiple sources
Hands-on Salesforce reporting experience (leads, opportunities, pipeline)
Advanced Excel (formulas and pivot tables)
Experience with marketing-specific analytics: MQL and funnel-stage definitions, conversion analysis, channel and campaign performance, and efficiency metrics (CPL, cost per MQL, etc.)
Experience with API-based integrations between marketing/sales tools and BI platforms
Experience building and maintaining reports in HubSpot or a similar marketing automation platform
Proven ability to manage data quality and governance and to define KPI standards with cross-functional partners
Familiarity with web and digital analytics concepts (UTMs, campaign tracking, basic web analytics)
Track record of proactively initiating analysis and providing problem solving business cases for key stakeholders
Strong communication and presentation skills, with the ability to explain complex data to non-technical and executive audiences

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
HSA
Employee stock purchasing program
401(k)
Paid time off
Holiday pay