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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing complex publisher accounts within the programmatic advertising ecosystem, leveraging strong analytical skills to drive performance analysis and optimization. Capable of building strategic relationships and mentoring teams while contributing to account growth and renewal strategies.
Highest-signal resume keywords
Programmatic Ecosystem KnowledgePerformance AnalysisAccount ManagementExecutive CommunicationTeam Mentorship
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Header BiddingFloor PricingAuction MechanicsYield OptimizationGAMIdentity SolutionsData AnalysisPerformance TrackingTrend IdentificationTest Design
Soft Skills
Coaching MindsetProactive ManagementRelationship BuildingStrategic ThinkingExecutive Presence
Tools & Technologies
CS PlatformsCRM PlatformsConsent FrameworksData Management Systems
Industry Keywords
Ad TechProgrammatic AdvertisingPublisher-Facing RoleAccount SuccessCommercial Judgment
About the role
Key responsibilities & impact- Own a portfolio of Freestar's complex publisher accounts as the primary strategic point of contact
- Lead executive business reviews with forward-looking recommendations
- Build relationships across publisher revenue, ad operations, product, and editorial teams
- Anticipate account risks and opportunities and prepare recommendations
- Own performance analysis, identifying trends, forming hypotheses, designing tests, and tracking outcomes
- Drive optimization across auction dynamics, floor pricing, identity and audience approaches, format diversification, user experience, and revenue
- Serve as a technical resource on programmatic mechanics for publishers and peers
- Collaborate with yield, demand, and product teams on bespoke account solutions
- Identify and develop additive expansion opportunities across products, formats, and services
- Contribute to renewal conversations with account narratives and commercial judgment
- Surface portfolio patterns for product, demand strategy, and customer success process improvements
- Mentor junior CSMs and support team development
- Build and refine playbooks, QBR templates, and best practices
- Contribute to onboarding and training as a subject matter resource
Requirements
What you’ll need- 5–8 years of experience in customer success, account management, or a publisher-facing role within ad tech or programmatic advertising
- Proven track record managing complex, high-value accounts with multiple stakeholders
- Deep, working knowledge of the programmatic ecosystem — header bidding, floor pricing, auction mechanics, yield optimization, GAM, and identity solutions
- Strong analytical instincts: comfortable owning performance analysis independently and turning data into a clear narrative
- Executive presence and communication skills — able to hold a room at the VP or C-suite level without leaning on a script
- A coaching mindset — share knowledge and elevate the team
- Self-directed and proactive; able to manage a complex book without prompting
- Bonus: experience on the publisher side
- Bonus: familiarity with identity and audience solutions (UID2, RampID, first-party data strategies)
- Bonus: experience with CMP/consent frameworks and downstream monetization impact
- Bonus: comfort with CS and CRM platforms and using data to manage a book systematically