Director, Audience Strategy

Front Office Sports

. Own the audience strategy across the site, app, newsletters, social, video and events .

Posted 10/27/2026full-timeNew York City • New York • United StatesLead💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in audience strategy, audience development, and CRM, with a strong focus on engagement, retention, and loyalty across digital platforms. Proficient in utilizing audience data and analytics to inform strategies and optimize user experiences.

Highest-signal resume keywords

Audience Strategy OwnershipBlueConic Platform ManagementAudience Segmentation ExpertiseLifecycle Marketing ProficiencyData-Use Compliance Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience DevelopmentCRM ManagementA/B TestingEmail MarketingData AnalyticsSubscription StrategyEngagement MeasurementFirst-Party Data ActivationEvent RegistrationPricing Testing

Soft Skills

Excellent CommunicationStakeholder ManagementInfluencing Senior LeadersStrong Executive PresenceIndependent Operation

Tools & Technologies

BlueConicLoginRadiusBeehiivSplashDidomi

Industry Keywords

Digital MediaAudience EngagementRetention StrategiesMonetizing Digital AudiencesUser-Needs Models

About the role

Key responsibilities & impact

Own the audience strategy across the site, app, newsletters, social, video and events
Set audience growth targets and report monthly to leadership
Own BlueConic end to end, including its use-case roadmap, registration wall, app install prompts, event registration, gamification, re-engagement and loyalty rewards
Maintain a unified fan profile across the site, app, beehiiv and event platforms
Build newsletter sign-up, registration, referral, profile-question and onboarding programs
Personalize content recommendations, multi-step messaging journeys and push notifications
Use event history to reward loyal attendees and re-engage no-shows
Lead registration, paywall and subscription strategy, including pricing tests and onboarding for the late-2027 subscription product
Build first-party audience segments for advertising sales and grow ad inventory through engagement
Run ticket sales journeys and offer tests for events and merchandise
Run A/B tests and maintain reporting on registration and conversion
Own consent and data-use compliance and process removal requests across programs
Partner with Content, Editorial, Growth and Product teams on audience strategy
Report to the VP, Marketing & Strategy

Requirements

What you’ll need

8+ years in digital media, with at least 5 in audience strategy, audience development or CRM
Proven record of deepening engagement, retention and loyalty on owned platforms
Track record of building audience data, measurement and insight tools that inform strategy
Experience leading teams across email and CRM, audience analytics and community
Strong command of audience segmentation, lifecycle marketing and the registration-to-subscription funnel
Experience working across Product, Growth and Editorial to execute audience strategy
Excellent communication and stakeholder management, with ability to influence senior leaders
Strong news and sports judgment
Hands-on experience leading a CDP or audience platform; BlueConic preferred
Experience with segmentation, journeys and first-party data activation
Experience with identity providers, email platforms, event platforms and consent platforms; LoginRadius, beehiiv, Splash and Didomi referenced
Deep expertise in email, lifecycle and owned-platform engagement
Experience monetizing loyal digital audiences
Strong executive presence and ability to operate independently with limited oversight
Experience building first-party ad products or audience-based targeting
Experience with registration, subscription, pricing or offer testing
Familiarity with user-needs models, A/B testing, push strategy and personalized recommendations is nice to have
Experience in matrixed organizations or distributed teams is a plus

Benefits

Comp & perks

Generous PTO policy to use as you please, plus sick time and company holidays
Employer-sponsored health benefits, including medical, dental, and vision
An annual professional development stipend and endless development opportunities at a growing startup
401(k) plan with a 3% company match