Enterprise Director, CPG – Marketplace Partnership

Front Row

. Shape each brand's annual growth plan, translating revenue, margin, and share targets into strategy and execution .

Posted 10/8/2026full-timeRemote • United StatesLead💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth strategy and marketing analytics, with a strong focus on omnichannel execution for enterprise CPG brands. Proven ability to lead teams, manage revenue targets, and leverage data-driven insights to enhance brand visibility and performance.

Highest-signal resume keywords

Growth Strategy DevelopmentMarketing Mix Modeling (MMM)DTC and Marketplace IntegrationTeam Leadership and DevelopmentBrand Building and Advertising

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth StrategyMarketing AnalyticsRevenue ManagementData AnalysisBudget SettingAEO/GEO ExperienceLift TestingP&L ManagementRetail Performance AnalysisBrand Health Tracking

Soft Skills

Analytical AbilityLeadershipClient Relationship ManagementStrategic DirectionCollaboration

Tools & Technologies

Front Row AnalyticsSPINSCircanaAttribution ToolsMER Scoreboard

Industry Keywords

Consumer Packaged Goods (CPG)BeautyVMSOmnichannel MarketingBrand AwarenessDemand GenerationRetail PricingAdvertising StrategyMarket ShareCategory Context

About the role

Key responsibilities & impact

Shape each brand's annual growth plan, translating revenue, margin, and share targets into strategy and execution
Diagnose growth constraints including brand awareness, demand generation, pricing, promotion, product-market fit, and retail performance
Balance long-term brand building with near-term demand capture and assess effects on growth, MER, and margin
Define the role of DTC, marketplaces, specialty retail, and mass retail, including growth and cannibalization effects
Apply category context across Beauty and VMS
Improve brand visibility in AI-driven discovery through AEO/GEO and LLM citations
Provide strategic direction to Front Row's Amazon marketplace activation team
Set client measurement agendas with Front Row Analytics and the MMM partner
Use MMM, lift and geo holdout tests, and attribution to evaluate marketing performance
Model spending payoffs in P&L terms
Combine DTC, marketplace, retail POS, and SPINS or Circana data into a MER-anchored scoreboard
Own portfolio revenue and growth targets and report to Front Row leadership
Expand client relationships by bringing in strategy, creative, content, media, affiliate, and Distribution teams
Lead Beauty and VMS client pods and develop Client Partners and Account Directors
Coordinate strategy, analytics, creative, content, and media leads around each brand

Requirements

What you’ll need

7+ years in growth strategy, marketing strategy, or analytics, much of it leading omnichannel work for enterprise CPG brands
Beauty and/or VMS experience strongly preferred
Experience as the strategic leader on enterprise CPG brands, with knowledge of retail, pricing, brand building, and advertising
Experience setting budgets with MER targets, marketing mix models, and lift tests
Analytical ability to identify insights in messy data and present them to leadership
Ownership of revenue targets for a client portfolio or brand P&L, with a record of growing both
Experience building teams and leading other managers
A bachelor's degree or equivalent experience
Hands-on AEO/GEO experience highly preferred
Experience rebuilding measurement around MER, MMM, and brand health tracking
Comfort pairing DTC and marketplace results with category share and retail POS data
Brand-side, founder, operator, or strategy consulting experience
Experience spanning prestige and mass Beauty, or specialty and mass VMS, plus an active presence in the CPG community

Benefits

Comp & perks

Bonus
Health, dental, and vision
PTO
Summer Fridays
Wellness and commuter benefits
Fun, consultative team of experts