Social Media & Email Marketing Manager – Focus on Climbing & Bouldering

FT Fitness Technology GmbH

. Own the social media channels and email marketing activities, with a focus on climbing and bouldering.

Posted 11/8/2026full-timeMunich • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management and email marketing, particularly within the climbing and bouldering community. Capable of creating engaging content and executing targeted campaigns using Klaviyo while fostering community engagement.

Highest-signal resume keywords

Social Media ManagementEmail MarketingContent CreationKlaviyo ExperienceClimbing-Specific Training Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentScript WritingVideo ProductionAudience SegmentationTrend Identification

Soft Skills

Clear CommunicationEnthusiastic EngagementCommunity Building

Industry Keywords

ClimbingBoulderingInjury PreventionTraining PrinciplesHybrid Work Setup

About the role

Key responsibilities & impact

Own the social media channels and email marketing activities, with a focus on climbing and bouldering.
Develop content concepts and write scripts for Reels, ads, and organic content.
Plan shoots from the initial idea through to the shot list.
Represent the CLEVO brand across its owned channels.
Create educational content on technique, training, and injury prevention.
Produce videos showcasing products in action.
Publish content, identify trends, and actively build the community.
Respond to comments and direct messages.
Execute campaigns operationally in Klaviyo.
Segment audiences and deliver targeted communications for CLEVO and PULLUP & DIP.
Work closely with the graphic design and content creation teams.
Report directly to the Head of Marketing.

Requirements

What you’ll need

You actively climb or boulder yourself and are passionate about the sport.
Ideally, you have a solid understanding of climbing-specific training principles, such as finger strength, hangboard training, or periodization.
You have a strong instinct for social media content and keep up with developments in the media landscape.
You are active on social media yourself.
Running your own climbing-focused channel or having initial on-camera experience is a major plus, but not required.
You have initial experience with CRM and email marketing, ideally with Klaviyo.
You communicate clearly, confidently, and enthusiastically—whether with customers, the community, or the team.
Early-career professionals, career changers, and experienced marketers are all welcome; passion, willingness to learn, and personality matter more than a perfect résumé.
Willingness to work in a hybrid setup, with four days per week on-site in Munich and one day working from home.

Benefits

Comp & perks

30 days of annual leave
Hybrid working with one work-from-home day per week
Employee discounts on our products and additional benefits
Contribution toward the Deutschlandticket
Wellpass membership for sports and wellness
Team events, including office parties, curling, escape rooms, Oktoberfest, and more
Modern, bright office in Munich, near Hirschgarten S-Bahn station
Permanent employment contract