Marketing Analyst, Mid-Level

FTD Educação

. Support the planning and execution of 360-degree marketing campaigns aligned with brand strategies and business objectives.

Posted 10/6/2026contractSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing 360-degree marketing campaigns, managing budgets, and coordinating with multidisciplinary teams. Proficient in analyzing campaign metrics and applying brand identity across various channels.

Highest-signal resume keywords

Campaign PlanningBudget ManagementDigital MarketingProject Management ToolsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

MarketingCommunicationsCampaign MeasurementData AnalysisBrandingIntegrated CommunicationsContent DevelopmentMarket ResearchCreative Brief PreparationPromotional Activities

Soft Skills

Organizational SkillsAttention to DetailInterpersonal SkillsCoordination SkillsWriting Skills

Tools & Technologies

Microsoft OfficePowerPointExcelTrelloAsanaMondayCRM ToolsArtificial Intelligence Tools

Certifications & Qualifications

Bachelor's Degree in MarketingProject Management SpecializationDigital Marketing Courses

Industry Keywords

360-Degree MarketingIntegrated CampaignsBrand IdentityPromotional CampaignsMultidisciplinary Teams

About the role

Key responsibilities & impact

Support the planning and execution of 360-degree marketing campaigns aligned with brand strategies and business objectives.
Manage requests from brief intake through delivery, monitoring scope, timelines, budget, and quality.
Organize communication plans, campaigns, launches, promotional activities, and supporting materials for different audiences and channels.
Prepare briefs for Creative, Content, Digital, Audiovisual, Events, and vendor teams.
Track the development and approval of online and offline assets, content, and materials.
Liaise with internal teams, agencies, and partners to ensure alignment and smooth delivery.
Support budget control, purchase requests, contracts, payments, and other administrative routines within the department.
Monitor the results of initiatives and campaigns, preparing reports, analyses, and recommendations.
Support market research, competitor analyses, and the identification of trends and opportunities.
Ensure the correct application of the brand identity, positioning, and tone of voice.
Contribute to the organization of Marketing processes, calendars, and documentation.

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
Experience in Marketing, Communications, or related areas.
Knowledge of campaign planning, production, approval, and measurement processes.
Proficiency in Microsoft Office, especially PowerPoint and Excel.
Familiarity with project and request management tools such as Trello, Asana, Monday, or similar platforms.
Strong writing, organizational, and attention-to-detail skills, with the ability to manage multiple requests simultaneously.
Strong interpersonal and coordination skills for working with multidisciplinary teams.
Analytical ability to monitor metrics and evaluate initiative results.
Knowledge of digital marketing, media, CRM, and data analysis tools.
Experience with integrated campaigns and projects with national reach.
Familiarity with artificial intelligence tools applied to productivity and Marketing.
Courses or specialization in Project Management, Digital Marketing, Branding, Integrated Communications, or related areas.

Benefits

Comp & perks

Meal or Food Allowance (Pluxee)
Transportation allowance
Life insurance – MetLife
Pharmacy benefits card
Health insurance – Bradesco
Dental insurance – Odontoprev
Zenklub: Support for your mental health
Wellhub: Focus on quality of life, health, and well-being, with access to gyms, yoga, Pilates, and dance
Comprehensive Care Program for chronic conditions
Conte Comigo Program – financial guidance and retirement consulting
Welcoming Family Program: Pregnancy and Adoption
Extended maternity and paternity leave
On-site gym with an instructor
Relaxation breaks: massage and workplace exercise
Decompression program – integrative therapeutic practices such as meditation, acupuncture, aromatherapy, and other techniques
Refer-a-Friend Program
Birthday day off
Childcare allowance – for mothers
Benefits Club (discount coupons)
Profit-sharing program
Discount on FTD books
50% discount on Digital Graduate and Postgraduate courses – PUC-PR
50% discount on undergraduate and postgraduate courses (on-campus and distance learning) – Católica SC
Education incentive through the internal Transformar platform, with free online courses