Senior Digital Platform Analyst

FTD Educação

. Plan, execute, and optimize digital marketing strategies aligned with business objectives and brand campaigns.

Posted 10/6/2026contractSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, including campaign management, performance analysis, and data-driven decision-making. Proficient in utilizing tools like Google Ads and Google Analytics to optimize marketing efforts and enhance brand visibility.

Highest-signal resume keywords

Digital Marketing StrategyGoogle Ads ManagementPerformance AnalysisData VisualizationLead Generation Strategies

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingPerformance MediaGoogle Analytics 4SEOA/B TestingCROData AnalysisCampaign ManagementInbound MarketingAutomation

Soft Skills

Analytical SkillsOrganizational SkillsCollaborationCommunicationStrategic Perspective

Tools & Technologies

Google Tag ManagerLooker StudioExcelGoogle SheetsTrelloAsanaMondayHubSpotMeta AdsAI Tools

Certifications & Qualifications

Google Ads CertificationGoogle Analytics CertificationMeta Blueprint Certification

Industry Keywords

Digital Media PlansPerformance IndicatorsReturn on InvestmentCustomer JourneyBrand ConsistencyMarketing TrendsCampaign OptimizationLead QualificationDashboardsMarketing Automation

About the role

Key responsibilities & impact

Plan, execute, and optimize digital marketing strategies aligned with business objectives and brand campaigns.
Develop digital media plans, monitoring investments, targeting, formats, timelines, and performance indicators.
Manage paid media campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant tools.
Oversee the work of agencies and partners, ensuring the quality, timeliness, and efficiency of deliverables.
Monitor and analyze metrics such as reach, traffic, engagement, conversion, CPL, CPA, and return on investment.
Prepare reports and dashboards, turning data into insights and recommendations to support decision-making.
Propose tests, optimizations, and new opportunities involving channels, formats, audiences, and content.
Work collaboratively with Marketing, Creative, Content, Audiovisual, CRM, Communications, and business teams.
Support inbound marketing, automation, lead generation, and lead qualification strategies.
Ensure brand and communication consistency across all digital touchpoints.
Monitor trends, technologies, and best practices in digital marketing, including the responsible use of artificial intelligence.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.
Proven experience in digital marketing, performance media, and results analysis.
Advanced knowledge of Google Ads, Meta Ads, and Google Analytics 4.
Knowledge of Google Tag Manager, Looker Studio, and campaign management tools.
Proficiency in Excel or Google Sheets for data organization and analysis.
Knowledge of SEO, inbound marketing, automation, CRM, and the customer journey.
Familiarity with project and task management platforms such as Trello, Asana, Monday, or similar tools.
Strong analytical skills, strategic perspective, organizational skills, and autonomy.
Ability to present results and translate technical data into recommendations for different audiences.
Ability to work collaboratively while managing multiple demands and deadlines.
Google Ads, Google Analytics, Meta Blueprint, HubSpot, or similar certifications are a plus.
Knowledge of AI tools applied to Marketing is a plus.
Experience with dashboards, A/B testing, CRO, and lead generation strategies is a plus.
Postgraduate degree or specialized courses in Digital Marketing, Performance Marketing, Growth, or related fields are a plus.

Benefits

Comp & perks

Meal Voucher or Food Voucher (Pluxee)
Transportation allowance
Life Insurance – MetLife
Pharmacy Card
Health Insurance – Bradesco
Dental Insurance – Odontoprev
Zenklub: Support for your mental health
Wellhub: Focus on quality of life, health, and well-being, with access to gyms, yoga, Pilates, and dance
Comprehensive Care Program for chronic conditions
Conte Comigo Program – financial guidance and retirement consulting
Welcoming Family Program: Pregnancy and Adoption
Extended maternity and paternity leave
On-site gym with an instructor
Relaxation breaks: Massage and workplace exercise
Decompression program – integrative therapeutic practices such as meditation, acupuncture, aromatherapy, and other techniques
Refer-a-Friend Program
Birthday day off
Childcare assistance – for mothers
Benefits Club (discount coupons)
Profit-sharing plan
Discount on FTD books
50% discount on Digital Postgraduate courses – PUC-PR
50% discount on undergraduate and postgraduate courses (on-campus and online) – Católica SC
Education incentive through the internal Transformar platform, with free online courses