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Paid Media Director
FTI Consulting. Develop and execute paid media and digital strategy based on data-driven insights .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing paid media strategies, managing end-to-end campaigns across various platforms, and leveraging data-driven insights for optimization. Proficient in client communication, budget management, and mentoring junior team members.
Highest-signal resume keywords
Paid Media Campaign ManagementGoogle Analytics (GA4)Programmatic Display AdvertisingClient CommunicationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid SearchPaid SocialAudience SegmentationKPI FrameworksCampaign TraffickingBudget AllocationBoolean QueriesA/B TestingSEODigital Discovery Trends
Soft Skills
Excellent Written CommunicationVerbal CommunicationMentoringCollaborationTime Management
Tools & Technologies
Google Tag ManagerBrandwatchMeltwaterSignal AIData Visualization ToolsDSPsCTV/OTT Platforms
Certifications & Qualifications
Google Ads CertificationMeta Blueprint Certification
Industry Keywords
Public AffairsCrisis ManagementCorporate ReputationB2B MarketingMedia Intelligence
About the role
Key responsibilities & impact- Develop and execute paid media and digital strategy based on data-driven insights
- Contribute to corporate brand positioning, public affairs campaigns, crisis response, and special situations
- Manage paid media campaigns end-to-end across paid search, paid social, programmatic display, video/CTV, and out-of-home
- Translate client objectives into paid media plans covering audience segmentation, channel selection, budget allocation, and KPI frameworks
- Oversee creative concepting and copy requirements for paid activations
- Own campaign trafficking, tagging, QA, tracking, and attribution
- Manage campaign budgets, pacing reports, and optimization opportunities
- Serve as primary day-to-day client contact
- Collaborate across corporate positioning, public affairs, financial communications, crisis management, and corporate reputation teams
- Develop client scopes, proposals, presentations, and measurement frameworks
- Support new business pitches and credential documents
- Mentor junior analysts and associates
- Contribute to internal knowledge-sharing and disseminate paid media insights
- Establish and refine team processes, workflow standards, and quality-control frameworks
Requirements
What you’ll need- Bachelor's degree in Communications, Marketing, Political Science, Business, or a related field
- 5+ years of hands-on paid media experience
- Experience planning and executing paid campaigns across paid search, paid social, and programmatic display platforms
- Proficiency in Google Analytics (GA4), Google Tag Manager, and native platform reporting
- Experience with Brandwatch, Meltwater, and Signal AI
- Proficiency building Boolean queries and reputation-tracking dashboards
- Strong analytical skills
- Excellent written and verbal communication skills
- Ability to present to senior client stakeholders
- Ability to manage multiple accounts and deadlines in a fast-paced, high-stakes environment
- Ability to travel to FTI offices and client sites as needed
- Currently authorized to work in the United States for any employer on a full-time basis
- Position does not provide visa sponsorship
- Preferred: B2B or public affairs paid media experience
- Preferred: Familiarity with DSPs and programmatic buying platforms
- Preferred: CTV/OTT media planning and buying experience
- Preferred: Data visualization and dashboarding tools
- Preferred: Google Ads, Meta Blueprint, or other relevant platform certifications
- Preferred: Audience research, social listening, and media intelligence tools
- Preferred: SEO, search strategy, AI-powered search, AEO, GEO, and digital discovery trends
- Preferred: A/B and multivariate creative testing experience
Benefits
Comp & perks- Professional development programs
- On-the-job learning
- Self-guided professional development courses and certifications
- Dedicated coach and regular coaching sessions
- Tailored programs for critical professional milestones
- Hybrid work arrangement
- Equal opportunity employment