Senior Digital Acquisition Marketing Specialist

Fullscript

. Oversee paid digital strategy across paid search, social, and programmatic channels .

Posted 11/4/2026full-timeRemote • CanadaSenior💰 CA$90,000 - CA$125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid digital campaigns across various channels, with a strong focus on customer acquisition and performance measurement in the healthcare sector. Proficient in leveraging data analytics and automation tools to optimize campaign efficiency and drive profitability.

Highest-signal resume keywords

Paid Digital Campaign ManagementGoogle AdsMicrosoft AdsData AnalysisHealthcare Digital Advertising

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialProgrammatic DisplayA/B TestingBudget ManagementPerformance Ad MessagingIncrementality TestingFirst-Party Data AnalysisOffline Conversion TrackingCampaign Optimization

Soft Skills

Strong CommunicationMentoringCross-Functional CollaborationAnalytical SkillsNumeracy

Tools & Technologies

Google SheetsGoogle SlidesGoogle AnalyticsLooker StudioDSPs

Industry Keywords

B2B Digital MarketingHealthcare AdvertisingCustomer AcquisitionDigital Advertising EcosystemMulti-Product Platforms

About the role

Key responsibilities & impact

Oversee paid digital strategy across paid search, social, and programmatic channels
Plan, execute, and optimize paid campaigns focused on customer acquisition
Optimize and troubleshoot digital campaigns across the marketing funnel
Leverage DSPs, Meta, Google Ads, and Microsoft Ads to achieve growth goals
Own an experimentation budget and test new channels, tactics, and formats
Design tests with clear hypotheses and success criteria and determine what scales
Own measurement of paid performance using incrementality testing, first-party data, and offline conversion tracking
Optimize toward qualified providers and revenue while navigating signal loss and healthcare advertising restrictions
Turn large data sets into recommendations that improve efficiency and ROI
Collaborate with marketing, creative, and data teams and manage external partners
Mentor and guide junior team members
Develop relationships with external partners and cross-functional stakeholders
Improve paid digital capabilities using AI tools and automation
Automate and streamline reporting, analysis, creative iteration, and campaign workflows
Oversee paid digital budget management, including spend delivery, invoicing, investment, and forecast tracking
Help drive departmental profitability and campaign efficiency

Requirements

What you’ll need

7+ years experience in paid B2B digital campaign management
Hands-on experience using Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms
Experience managing $5 million+ in annual paid budgets
Strong knowledge of the digital advertising ecosystem focused on the US and Canadian Healthcare market
Experience with paid search, paid social, and programmatic display
Experience writing and testing performance ad messaging
Advanced proficiency in Google Sheets and Slides
Exceptional analytical skills and ability to work with large data sets
High degree of numeracy and literacy
Strong communication skills and ability to work cross-functionally
Experience managing budgeting, invoicing, and margin management
Healthcare B2B and B2C experience is a bonus
Experience with A/B testing frameworks is a bonus
Familiarity with Google Analytics and Looker Studio is a bonus
Experience developing and executing marketing strategies for multi-product platforms serving SMB and Enterprise customers is a bonus

Benefits

Comp & perks

Flexible PTO
Competitive pay
RRSP/401k match
Premium benefits package
Customizable coverage
Paramedical services
HSA
Fullscript discounts on high-quality wellness products
Continuous learning opportunities
Training budgets
Company-wide learning initiatives
Hybrid and remote work flexibility