Senior Growth Lead – Patient Experience

Fullscript

. Own growth strategy and performance across the patient experience, including activation, conversion, retention, and lifecycle engagement .

Posted 11/6/2026full-timeRemote • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth strategy, performance management, and cross-functional collaboration to enhance patient experience and drive measurable improvements in ecommerce metrics. Proficient in utilizing analytical skills and insights to inform decision-making and optimize marketing initiatives.

Highest-signal resume keywords

Growth Strategy DevelopmentCross-Functional Initiative LeadershipEcommerce Conversion OptimizationCohort Analysis and Funnel MeasurementGrowth Marketing Team Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth Product ManagementPerformance ReportingExperimentation Roadmap DevelopmentPatient Insights AnalysisPositioning and MessagingLifecycle EngagementKPI Definition and OperationalizationData-Driven Decision MakingBusiness Performance AnalysisGo-To-Market Strategy

Soft Skills

Influencing Executive StakeholdersBuilding Trust and ConfidenceClarifying PrioritiesEstablishing WorkflowsBuilder Mindset

Tools & Technologies

Analytics PlatformsMarketing Automation ToolsAI for Growth AnalysisExperimentation ToolsEcommerce Platforms

Industry Keywords

HealthcareHealthTechRegulated IndustriesPatient ExperienceGrowth Marketing

About the role

Key responsibilities & impact

Own growth strategy and performance across the patient experience, including activation, conversion, retention, and lifecycle engagement
Prioritize opportunities by patient value, business impact, and effort
Manage the growth marketing team, setting goals, ownership, and performance expectations
Lead cross-functional go-to-market planning and execution for patient-facing product launches, partnerships, and expansion initiatives
Align target audiences, launch plans, ownership, and success measures, using results to guide iteration
Define and operationalize growth KPIs, reporting frameworks, and performance review cadences
Partner with Product, Design, Engineering, Brand, Lifecycle, Analytics, and Commercial teams to remove purchase barriers and improve patient adoption
Develop positioning, messaging direction, and value narratives for the Fullscript patient experience
Use patient insights to communicate value and build confidence and trust
Build and prioritize experimentation roadmaps across organic, referral, lifecycle, partnership, and conversion channels
Use cohort analysis, funnel analytics, patient research, and business performance data to guide strategic decisions
Evaluate tradeoffs across conversion, average order value, repeat purchases, and profitability while protecting patient trust
Establish scalable operating processes, workflows, and systems to improve growth execution velocity and organizational effectiveness
Clarify priorities, dependencies, and decision ownership across teams
Influence executive stakeholders on growth priorities, business strategy, and investment decisions
Present recommendations grounded in customer evidence, performance data, and expected business impact

Requirements

What you’ll need

8+ years of experience across growth, growth product management, growth marketing, or related roles
Experience managing and developing growth marketing teams
Experience leading complex, cross-functional initiatives
Track record of defining growth strategy and delivering measurable improvements in ecommerce conversion, average order value, repeat purchases, and profitable growth
Experience leading go-to-market initiatives for product launches, partnerships, or business expansion, with clear accountability for results
Strong analytical skills, including cohort analysis, funnel measurement, experimentation, and performance reporting
Ability to distinguish meaningful results from noise and turn insights into decisions
Sound positioning and messaging judgment
Experience partnering with Marketing and Creative teams to communicate customer value
Builder mindset and strong operating discipline
Experience bringing structure to ambiguity and establishing practical workflows
Bonus: Experience in healthcare, HealthTech, or other regulated industries
Bonus: Experience using AI and automation to improve growth analysis, experimentation, and execution

Benefits

Comp & perks

Generous PTO and competitive pay
Fullscript’s RRSP match program for financial health
Flexible benefits package and workplace wellness program
Training budget and company-wide learning initiatives
Discount on Fullscript catalog of products
Ability to work in-office, at home, or a combination of both