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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and deploying predictive models and machine learning solutions, with a strong foundation in SQL and Python for data analysis and manipulation. Proficient in building data pipelines and conducting A/B testing to optimize marketing performance and customer analytics.
Highest-signal resume keywords
SQL ProficiencyPython ProgrammingMachine Learning FrameworksData Pipeline DevelopmentData Visualization Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Predictive ModelingData AnalysisMachine LearningStatistical AnalysisExperimental DesignAPI IntegrationData ManipulationModel DeploymentAudience SegmentationAttribution Modeling
Soft Skills
Problem-SolvingAttention to DetailCollaborationCommunication
Tools & Technologies
AWSAzureSnowflakeAlteryxTableauScikit-learnXGBoost
Industry Keywords
Marketing AnalyticsCustomer AnalyticsData Privacy RegulationsEthical Considerations
Tech Stack
Tools & technologiesAWSAzureCloudPythonScikit-LearnSQLTableau
About the role
Key responsibilities & impact- Design, develop, and deploy predictive models, segmentation frameworks, and machine learning solutions for marketing performance, targeting, and customer analytics
- Analyze large, complex datasets to uncover insights for strategic and tactical business decisions
- Build and maintain robust data pipelines for clean, reliable, well-structured data
- Ensure model integrity and performance through validation, QA, documentation, and ongoing monitoring
- Design and execute A/B and multivariate experiments to evaluate campaign effectiveness and optimize outcomes
- Partner with strategy, media, client services, and engineering teams on scalable, data-driven solutions
- Present findings and recommendations through storytelling, visualizations, and executive-ready materials
- Contribute through collaboration, peer review, knowledge sharing, and cross-training
- Stay current with data science tools, techniques, and best practices
Requirements
What you’ll need- 1-3 years of applied data science experience, ideally in marketing, media, or customer analytics environments
- Advanced proficiency in SQL for complex querying and data manipulation
- Strong Python skills for data analysis, modeling, automation, API integration, and production workflows
- Hands-on experience with machine learning frameworks such as scikit-learn and XGBoost
- Experience with cloud/data platforms such as AWS, Azure, and Snowflake
- Strong foundation in statistics, experimental design, and computer science principles
- Experience building and deploying models in production environments
- Familiarity with marketing use cases such as audience segmentation, attribution modeling, audience creation, and trade area analysis
- Experience with Alteryx is a strong plus
- Experience with visualization tools such as Tableau or similar BI tools is a plus
- Strong problem-solving skills, attention to detail, and ability to work independently and collaboratively
- Excellent communication skills with ability to simplify complex analyses for diverse audiences
- Understanding of data privacy regulations and ethical considerations in modeling
Benefits
Comp & perks- Additional compensation, including bonuses and benefits
- Reasonable accommodations throughout the hiring process
- Hybrid hubs in Chicago and Detroit, with remote teams in Austin, Denver, and across the U.S.
