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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing B2C digital marketing campaigns, utilizing email marketing automation platforms, and applying data analysis to enhance campaign performance. Proficient in GDPR compliance and collaborative communication within cross-functional teams.
Highest-signal resume keywords
Digital Marketing Campaign ManagementEmail Marketing AutomationData Analysis and Performance MetricsGDPR ComplianceCRM Platform Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign ManagementEmail MarketingData AnalysisHTMLMicrosoft ExcelGSuiteDatabase SegmentationLead GenerationPerformance Metrics
Soft Skills
CollaborationCommunicationAttention to Detail
Tools & Technologies
IterableMarketing Automation Software
Industry Keywords
B2C MarketingConsumer-Facing EnvironmentData Protection StandardsEmail Regulations
About the role
Key responsibilities & impact- Support the development and execution of B2C digital marketing campaigns.
- Manage campaign builds from end to end while enhancing data usage and email best practices.
- Build, schedule, test, and deploy multi-channel promotional campaigns across email, push, and onsite platforms.
- Partner with marketing and editorial teams to execute data capture forms, surveys, and lead generation initiatives.
- Monitor and analyze campaign performance metrics to recommend continuous improvements and testing strategies.
- Apply database segmentation criteria to target specific customer audiences effectively.
- Collaborate with customer service teams to update customer records and manage GDPR requests promptly.
- Support monthly subscriptions planning while tracking campaign deliverables against team goals.
Requirements
What you’ll need- Proven experience in digital marketing or CRM campaign management within a consumer-facing environment.
- Hands-on familiarity with email marketing automation platforms like Iterable.
- Basic understanding of HTML and its practical application in email formatting.
- Strong numerical and analytical skills with proficiency in Microsoft Excel and GSuite.
- Understanding of email regulations, GDPR requirements, and data protection standards.
- Collaborative mindset with strong communication skills and exceptional attention to detail.
- Demonstrable experience supporting CRM, email, or digital marketing campaign delivery.
- Proficiency in using CRM platforms such as Iterable or similar marketing automation software.
- Working knowledge of HTML, Microsoft Excel, and GSuite tools.
- Ability to interpret campaign data to inform marketing improvements.
- Capability to collaborate with cross-functional teams in our Bath office.
Benefits
Comp & perks- Uncapped leave
- Enhanced parental leave
- Discounted rates with Dental care and Private Medical care
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend scheme - with payment following the successful hire.
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
- Salary sacrifice Pension scheme up to 5% match
- Free drinks and snacks in our offices