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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong full-stack development skills with a focus on consumer growth, acquisition, and conversion surfaces. Proficient in designing and analyzing A/B tests, implementing web UI and backend features, and ensuring experiment integrity and observability.
Highest-signal resume keywords
Full-Stack DevelopmentA/B TestingFunnel InstrumentationAPI DevelopmentExperiment Metrics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Software EngineeringFrontend DevelopmentBackend DevelopmentData AnalysisDebuggingCoding PracticesGrowth ExperimentationWeb UI DevelopmentAnalytics PipelinesCI/CD
Soft Skills
CollaborationProblem-SolvingOwnershipCommunicationAdaptability
Tools & Technologies
AI Coding ToolsWeb ServicesAPIsData PartnersGrowth Hypotheses
Industry Keywords
Consumer GrowthActivation MetricsRetention MetricsCustomer JourneysHealth and Fitness
About the role
Key responsibilities & impact- Build and improve acquisition and conversion web and product surfaces, including landing experiences, checkout, plan selection, and dropoff instrumentation
- Simplify signup, login, account creation, and first-session activation
- Help new members connect with coaching and get started quickly
- Design, ship, and analyze A/B and multivariate tests across the funnel
- Define experiment metrics, guardrails, and experiment hygiene with data partners
- Implement frontend and backend features, APIs, services, web UI, and integrations with the core member product
- Instrument funnels, cohorts, and activation milestones
- Use qualitative and quantitative signals to identify leverage and prioritize work
- Keep high-traffic growth journeys fast, stable, and observable
- Partner with product, design, data, and marketing on growth hypotheses, roadmap tradeoffs, and shippable product work
- Use coding agents and AI tools for exploration, implementation, testing, and review
- Own shipped paths from discovery through production support
Requirements
What you’ll need- 6+ years of professional software engineering experience
- Meaningful ownership of consumer growth, acquisition, activation, or conversion surfaces
- Strong full-stack development skills across modern web frontend and backend services
- Ability to ship experiments from UI through API and data
- Experience running production growth experiments, including A/B tests and funnel instrumentation
- Understanding of customer journeys, segments, touchpoints, dropoff analysis, activation, and retention metrics
- Ability to debug web UI, networking, backend services, analytics pipelines, and CI
- Experience partnering with product, design, data, or marketing to take ambiguous growth problems from hypothesis to shipped learning
- Clear, maintainable coding practices
- Care for experiment integrity, observability, and long-term operability
- Experience using AI coding tools and verifying their output
- Passion for health, fitness, and helping people build better habits
Benefits
Comp & perks- Equity / meaningful equity package
- Comprehensive medical, vision, dental, and disability insurance
- Tax savings / tax-advantaged savings accounts
- 401(k) plan
- Flexible Paid Time Off / Flexible PTO
- Free Future Membership
- Health and fitness monthly stipend / monthly wellness stipend
- Mental health platform and resources and therapy support
- Reimbursement for medical travel
- Annual learning & development stipend / budget for courses, conferences, coaching, and tools
- Remote-first employment with no travel required
