Product Marketing Manager

Future

. Own a customer segment or product area by understanding customers, market dynamics, competitors, unmet needs, and growth opportunities .

Posted 10/8/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $90,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and management, with a strong focus on customer discovery, market analysis, and go-to-market strategies. Proven ability to develop and launch innovative products while driving revenue growth through effective pricing and monetization strategies.

Highest-signal resume keywords

Product MarketingMarket AnalysisGo-To-Market StrategyCustomer DiscoveryRevenue Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementMarket SizingCompetitive IntelligencePricing StrategyMonetization StrategyLaunch StrategyAnalytical SkillsCustomer ResearchBusiness Case DevelopmentIntegrated Campaigns

Soft Skills

Strategic CommunicationCuriosityInnovation MindsetAutonomyBias Toward Action

Industry Keywords

Digital MediaAdvertisingAd TechMedia BuyingMarketing TechnologyAI-Enabled ProductsCustomer SegmentationCommercial OfferingExternal CampaignsProduct Launch

About the role

Key responsibilities & impact

Own a customer segment or product area by understanding customers, market dynamics, competitors, unmet needs, and growth opportunities
Identify opportunities using customer research, market analysis, competitive intelligence, and Sales insight
Validate customer problems, concepts, demand, willingness to pay, pricing, packaging, and service models
Define the target audience, customer problem, differentiated value proposition, and offering strategy
Translate customer and market insights into product opportunities, business cases, requirements, and priorities with Product and cross-functional teams
Develop positioning, pricing, packaging, revenue models, and monetization strategies
Equip Sales with narratives, presentations, playbooks, tools, training, and objection handling
Lead launch strategy and execution, including audience definition, positioning, messaging, content, external campaigns, thought leadership, and PR
Build awareness and demand through customer proof points, market education, and integrated external campaigns
Use customer feedback, market insight, and commercial performance data to improve products, propositions, launches, and customer experience
Identify what to scale, iterate, or stop and help convert successful offerings into repeatable revenue streams
Report to the Director of Product Marketing

Requirements

What you’ll need

5+ years of experience in product marketing, product management, growth, strategy, operations, advertising, digital media, or a related discipline
Proven experience identifying, developing, launching, or scaling a new product, market, customer segment, or commercial offering
Proven ability to identify and validate new opportunities rather than simply execute an existing roadmap
Experience owning or significantly contributing to external product launches and integrated go-to-market campaigns
Strong customer discovery, research, analytical, and market-sizing skills
Strong commercial instincts around pricing, packaging, monetization, and revenue growth
Experience working closely with Product, Sales, Marketing, and customers
Excellent strategic, analytical, written, and verbal communication skills
Highly curious and innovation-minded, with an interest in emerging technology and AI
Highly autonomous and entrepreneurial; comfortable creating the path forward
Bias toward action, experimentation, and learning
Comfortable operating without a playbook and building structure from scratch
Experience in advertising, ad tech, media buying, publisher monetization, marketing technology, or digital media is a plus
Experience with high-volume, self-service, automation, or AI-enabled products is a plus

Benefits

Comp & perks

Medical, dental, and vision coverage
401k plus a company match
Uncapped leave
Share of profits with a bonus when targets are hit
Employee referral reward
Well-being support with access to Colleague Assistant Programs
Opportunity to purchase shares in Future with the Share Incentive Plan
Hybrid work arrangement with 2 days from the New York office