Product Marketing Manager – Emerging Formats

Future

. Manage a portfolio of products and initiatives with clear priorities, owners, milestones, and next steps .

Posted 10/27/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $90,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and management, with a strong focus on customer research, commercial strategy, and cross-functional collaboration. Proven ability to lead projects from discovery through launch while balancing customer value and operational feasibility.

Highest-signal resume keywords

Product MarketingCustomer ResearchProject LeadershipCommercial StrategyCross-Functional Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementCommercial JudgmentMarket ResearchGo-To-Market PlanningPilot TestingValue Proposition DevelopmentSales Material CreationDecision Gate ManagementOpportunity EvaluationProduct Positioning

Soft Skills

Excellent CommunicationOrganizational SkillsAutonomyStrategic ThinkingHands-On Execution

Industry Keywords

MediaPublishingGrowth StrategyCommercial OpportunitiesCustomer ValueOperational FeasibilityMarket AwarenessDemand GenerationProduct LaunchStakeholder Management

About the role

Key responsibilities & impact

Manage a portfolio of products and initiatives with clear priorities, owners, milestones, and next steps
Research customers, markets, competitors, and Future’s capabilities to prioritize commercial opportunities
Define target customers, use cases, value propositions, product requirements, commercial models, and launch needs
Coordinate Product, Editorial, Sales, Operations, Marketing, and external partners
Validate concepts, propositions, pricing, packaging, and willingness to buy with customers and Sales
Run pilots by defining goals, success measures, feedback loops, and decision gates
Recommend what to scale, refine, or stop based on pilot results
Develop positioning, messaging, sales materials, and go-to-market plans
Partner with Marketing on external launches to build awareness, generate demand, and drive adoption
Identify opportunities to standardize, package, or expand products across customers and markets
Report to the Director of Product Marketing

Requirements

What you’ll need

5+ years of experience in product marketing, product management, commercial strategy, growth, media, publishing, or a related discipline
Experience taking an early-stage product, format, or commercial opportunity from discovery through testing or launch
Strong customer research and commercial judgment, including the ability to evaluate opportunities with incomplete information
Experience scoping work across multiple teams and keeping decisions, owners, and next steps clear
Strong project leadership, with the ability to build momentum without direct authority or a fully defined process
Ability to balance customer value, revenue potential, operational feasibility, and strategic fit
Excellent written and verbal communication skills, including the ability to make complex or emerging offers easy to understand
Highly autonomous, organized, and comfortable moving between strategic thinking and hands-on execution

Benefits

Comp & perks

Medical, dental, and vision coverage
401k plus a company match
Uncapped leave
Share of profits with a bonus when targets are hit
Referral reward when a referred friend joins Future
Well-being support with access to Colleague Assistant Programs
Opportunity to purchase shares in Future with the Share Incentive Plan