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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and management, with a strong focus on customer discovery, market analysis, and developing effective go-to-market strategies. Proven ability to translate customer insights into actionable product opportunities and drive commercial performance post-launch.
Highest-signal resume keywords
Product MarketingCustomer DiscoveryMarket AnalysisCross-Functional LeadershipProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Requirements DevelopmentBusiness Case DevelopmentPricing StrategySegmentation AnalysisCompetitive AnalysisSales StrategyMarket SizingDigital Media UnderstandingAI Product ExperienceOperational Scalability
Soft Skills
Analytical SkillsCommercial InstinctsBias Toward ActionExperimentationLearning Agility
Tools & Technologies
Marketing TechnologyMedia Buying Tools
Industry Keywords
Product ManagementGrowth StrategyCustomer ExperienceDemand GenerationLaunch Plans
About the role
Key responsibilities & impact- Lead customer research, market sizing, segmentation, competitive analysis, and Sales discovery to determine major opportunities
- Test customer problems, concepts, willingness to pay, pricing, packaging, and service models before significant investment
- Translate customer insights into product opportunities, business cases, and initial PRDs with Product
- Partner with Product throughout discovery and development to validate assumptions and refine requirements
- Develop positioning, messaging, pricing and packaging, sales strategy, and launch plans
- Partner with Marketing on external campaigns that build awareness, generate demand, and drive adoption
- Own commercial performance after launch using customer feedback and data to improve the product, go-to-market motion, and customer experience
- Determine investment priorities and help establish whether the opportunity can become a meaningful new revenue engine
- Report to the Director of Product Marketing
Requirements
What you’ll need- 5+ years in product marketing, product management, growth, strategy, operations, or a related discipline
- Experience launching a new product, business, market, or commercial offering from the ground up
- Exceptional customer discovery and research skills
- Strong understanding of media buying, advertising, marketing technology, or digital media
- Experience working closely with Sales and customers to validate demand
- Experience developing product requirements, business cases, PRDs, pricing, or packaging
- Strong analytical and commercial instincts
- Experience with high-volume, self-service, automation, AI, or operationally scalable products is a plus
- Exceptional project management and cross-functional leadership
- A bias toward action, experimentation, and learning
- Comfortable operating without a playbook and building structure from scratch
Benefits
Comp & perks- Medical, dental, and vision coverage
- 401k plus a company match
- Uncapped leave
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programs
- Opportunity to purchase shares in Future with our Share Incentive Plan